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Every company needs an effective content marketing strategy to stay competitive. The popularity of search engines and social media networking has completely changed the way consumers research their buying decisions. Over 90% of American adults now use the internet to find information and research their purchases. Since most consumers are searching online for solutions to […]
Billions of people use the internet daily to research new products and services. They enter their need or question into a search engine and scan through the top few results to see which one interests them the most. A company’s online content has the ability to boost your website to the top of the rankings […]
If you’re not serious about SEO blogging, you could be losing a prime opportunity to compete in your vertical. Google made two significant changes to their algorithm just within the past six months, so it’s definitely time for businesses to check into their own SEO strategy and see how it’s stacking up against those changes. […]
Press release marketing isn’t something that many companies are doing consistently, but it can lead to qualified traffic for your website. If you experience major shifts in your company – from adding a new team lead to releasing a new product – these are valuable opportunities for content you could use to run any kind […]
Today’s B2B companies compete at hyper-speed for market attention. Many struggle with creating and maintaining effective automated marketing campaigns. Here are 10 reasons you may among those who are struggling: Not creating the right messaging. Automated marketing platforms, though effective in many ways, cannot produce content by themselves (although we have a great way to […]