Subscribe

Email Marketing and Anti-Spam Laws in North America

July 11, 2014/0 Comments/in Revenue Generation Blog/by Lead Liaison

It’s important to be aware of email marketing and anti-spam laws in your country. If you’ve done any type of email marketing, you’re likely familiar with the CAN-SPAM act of 2013. This is the first bill outlining national standards for how email marketing should be used by United States businesses. CAN-SPAM details a procedure and […]

Marketing at the Top of the Funnel

July 10, 2014/0 Comments/in Revenue Generation Blog/by Lead Liaison

What does it mean to focus your marketing at the “top of the funnel?” The sales funnel is essentially a model that depicts the purchasing process of prospects. The top of the funnel, the widest part, is where your brand makes itself known to the potential customer; this is prospect awareness and education. As the […]

Is Conversion Tracking Enough?

July 8, 2014/0 Comments/in Best Practices, Lead Generation, Revenue Generation Blog/by Lead Liaison

Conversion tracking is at the heart of any effective marketing campaign. Without the ability to understand where sales are coming from, any company’s overall marketing campaign suffers. Conversions should be tracked from the time a lead lands on your pages through to the sale. Fortunately, most modern PPC and other marketing services allow businesses to […]

How to Create a Successful Sales and Marketing Collaboration Plan

June 27, 2014/0 Comments/in Best Practices, Lead Management, Revenue Generation Blog/by Lead Liaison

It’s no secret: a well-oiled organization understands the necessity of inter-department collaboration and productive communication. In order to boost lead generation, keep leads nurtured and happy, and gain return customers, you must have a successful sales and marketing collaboration plan in place. Maintaining a healthy communication internally should translate to developing a strong engagement with […]

Lead Liaison Announces New User Experience for Marketing Automation

June 25, 2014/0 Comments/in Press Releases, Revenue Generation Blog/by Lead Liaison

Lead Liaison has announced a simplified version of their user interface giving businesses a “Google Apps-like” experience when setting up marketing automation assets and strategies Lead Liaison, a software as a service company that helps businesses improve efficiency in sales and marketing operations, announced today a major improvement in user experience with a redesigned user […]

Check out some of our most recent blog posts:

Email Marketing and Anti-Spam Laws in North America

Is Conversion Tracking Enough?

How to Create a Successful Sales and Marketing Collaboration Plan

Lead Liaison Announces New User Experience for Marketing Automation

Latest News

Contact Us!