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Check out some of our most recent blog posts:

Why is Website Visitor Tracking Important?

August 29, 2014/0 Comments/in Revenue Generation Blog/by Lead Liaison

Many companies that engage with Lead Liaison are looking for website visitor tracking. The premise is simple – knowing which consumers are looking at a web site places a business in a unique position of power. Truly, visitor tracking is the key to business intelligence for companies of all sizes. Knowing who happens to be […]

Ethical Visitor Tracking

August 28, 2014/0 Comments/in Best Practices, Lead Management, Revenue Generation Blog/by Lead Liaison

There will always be buzz in the analytics community about whether or not visitor tracking is ethical. With Facebook’s latest Messenger company and online privacy issues hot on the minds of many internet users, the issue of what data a company should or shouldn’t have access to will likely remain a hot news item over […]

The Best Social Commerce Networks for Lead Generation

August 26, 2014/0 Comments/in Revenue Generation Blog/by Lead Liaison

How has the face of the marketing evolved since the origination of social networks? Before the spread of social media, good business relied solely on consumer-company interactions. In the modern day, businesses continuously search for ways to convert their consumer-company relationships into sales but the standard look of these relationships has changed. The focus has […]

Alternatives to Optify

August 20, 2014/0 Comments/in Revenue Generation Blog/by Lead Liaison

Optify hit a brick wall in Q4 2013 and closed their doors. That’s unfortunate for the approximately 1,000 companies that currently have Optify installed on their website and are not using a marketing automation solution. We hate to see businesses close shop, but at the same time we’re delighted to offer new opportunities to former […]

Top 7 Ways to Maintain Customer Retention through Marketing Automation

August 20, 2014/1 Comment/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

It’s easy to get lost in the process of lead generation, mindlessly nurturing and scoring in order to convert and build your customer base. However, just as a top-scoring, warm lead is easier to persuade to sign the deal, increasing your customer retention even as little as 5% can produce increase in profit from 25% […]

Check out some of our most recent blog posts:

Why is Website Visitor Tracking Important?

Ethical Visitor Tracking

Alternatives to Optify

Top 7 Ways to Maintain Customer Retention through Marketing Automation

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