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Check out some of our most recent blog posts:

Marketing Automation: Why Does Lead Nurturing Make Sense?

November 18, 2014/0 Comments/in Best Practices, Lead Nurturing, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Lead nurturing, the marketing process of developing relationships with leads regardless of their current timing to purchase, is a straightforward concept. But many don’t realize the importance of lead nurturing or how it can help. Let’s look at lead nurturing and how it relates to marketing automation. Why Lead Nurturing Makes Sense One of the […]

Why is Marketing Automation so Popular?

November 13, 2014/0 Comments/in Revenue Generation Blog/by Lead Liaison

You may be wondering why is marketing automation so popular. After all, you already have leads – why should you invest money into a product that may not work for you? Simply put, adding marketing automation to your repertoire of business solutions will help you turn your leads into customers while growing your sales from your existing […]

How to Choose a Marketing Automation Vendor

November 11, 2014/0 Comments/in Revenue Generation Blog/by Lead Liaison

Making an informed decision regarding your marketing automation vendor can be the turning point of lead management and execution for your small business. Many marketing automation platforms offer a host of similar features that move towards a common goal: capturing leads and creatively persuading them in your direction. With so many cloud-based solutions available, selecting […]

Marketing Automation: Where Do I Begin?

November 6, 2014/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Delivering the appropriate message to engage leads and customers is the biggest challenge for many marketing companies. Marketing automation provides you with ways to generate leads and reach a broad audience. But for those with little to no experience in Marketing Automation, it can be a harrowing journey to begin. Understanding The Multiple Stages of […]

Donor-Member Automation – Creating Lasting Relationships

November 4, 2014/0 Comments/in Revenue Generation Blog/by Lead Liaison

Always Add Value. Always say Thank you. These are two messages that we are taught throughout life. Most non-profits want to meet these simple expectations, but time and limited resources often make it challenging to do so. It’s always easy to make time for the million dollar donor if you are lucky enough to have […]