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Myths about Marketing Automation

March 19, 2015/0 Comments/in Revenue Generation Blog/by Lead Liaison

We’ve heard it all from companies about why they’re delaying their decision to use marketing automation. Myths about marketing automation get in the way of making logical decisions. We gathered our sales force and asked them, what are the myths you’re hearing from companies about marketing automation? The list went on and on, here’s a short […]

Effectively Implementing Marketing Automation

March 17, 2015/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Often, the biggest challenge in effectively implementing marketing automation software to your repertoire of business tools is how to deliver messages that are appropriate to your audience while engaging leads. Marketing automation can help you reach a broader audience than other marketing strategies but it can be stressful software to implement and the concept can often […]

Artificial Intelligence and Marketing Automation

March 11, 2015/0 Comments/in Revenue Generation Blog/by Lead Liaison

As marketing and technology continue to embrace one another, it seems inevitable that the future holds great innovations, especially in the field of marketing automation. While marketing automation has made many common marketing tasks like copywriting and strategy computerized, there is a field of marketing jobs that are still to be innovated using technology. As […]

How Can Marketing Automation Save Money: How Does $181,059 Sound!

March 9, 2015/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

How Can Marketing Automation Save Money? “Marketing automation” has become such a buzz phrase over recent years that most vendors try to incorporate the term into their pitch, and sometimes go as far as completely branding their business as marketing automation. In reality, there aren’t that many pure-play marketing automation companies out there in the industry. […]

It’s Simple Really: Your Introduction to Marketing Automation

March 5, 2015/0 Comments/in Revenue Generation Blog/by Lead Liaison

The Age of Technology is truly upon us. If it doesn’t send email, it wasn’t built in this century. If the toaster can’t be programmed with Bluetooth, you need a new toaster. And now, we’re taking things a step further. And you’re going to be part of it. You’re ready to embrace automated marketing. Excellent… […]

Check out some of our most recent blog posts:

Myths about Marketing Automation

Effectively Implementing Marketing Automation

Artificial Intelligence and Marketing Automation

How Can Marketing Automation Save Money: How Does $181,059 Sound!

It’s Simple Really: Your Introduction to Marketing Automation

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