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How Marketing Automation Increases Lead Conversion

May 26, 2015/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Lead conversion is a vital statistic for any successful marketing and sales team. It can also be a difficult statistic to influence in a competitive world, one where failing to contact a lead at the perfect time can result in a competitor taking the sale. However, according to the Aberdeen Group’s Marketing Lead Management Report, “Companies […]

4 Ways Integrating CRM and Marketing Automation Can Help Sales

May 21, 2015/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Customer Relationship Management (CRM) systems are nothing new. Developed in the 80s, CRMs have become an essential part of any successful marketing strategy. However, since some of those systems are based on technology and business practices that have been around for decades, not everyone is using them to their best potential by integrating them into their […]

Make Sales by Ensuring your Automated Marketing Material Gets your Customers’ Attention

May 19, 2015/0 Comments/in Revenue Generation Blog/by Lead Liaison

Successful lead nurturing campaigns depend on a certain degree of subtlety. In order to maintain a strong connection and build a relationship with a lead that may not be ready to buy, the lead can’t feel like they are constantly being pitched at with every communication they receive. However, a sales strategy has no real […]

Use Marketing Automation to Expand Your Online Presence

May 14, 2015/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Try to use marketing automation to expand your online presence. No matter what field you are in, your company’s internet presence is a valuable part of how you interact with your customers. Not only are the constantly expanding social media networks a wonderful way to grow your company’s profile and develop new leads, but the […]

Evaluate and Focus your Lead Nurturing Strategies using Lead Liaison

May 12, 2015/0 Comments/in Best Practices, Lead Nurturing, Revenue Generation Blog/by Lead Liaison

Having a diverse and complete lead nurturing strategy in place is a very important part of any overall marketing automation strategy. We’re excited to share some ideas on how you can focus your lead nurturing strategies. Lead Liaison’s built in lead nurturing tools can be extremely helpful in implementing a successful lead nurturing strategy; however, […]

Check out some of our most recent blog posts:

How Marketing Automation Increases Lead Conversion

4 Ways Integrating CRM and Marketing Automation Can Help Sales

Make Sales by Ensuring your Automated Marketing Material Gets your Customers’ Attention

Use Marketing Automation to Expand Your Online Presence

Evaluate and Focus your Lead Nurturing Strategies using Lead Liaison

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