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Lead Liaison Adds Ability for Companies to Build Richer Prospect Profiles Across Offline and Online Marketing Allen, TX (PRWEB) August 13, 2015 – Lead Liaison, the leading provider of sales and marketing automation software to the mid-market, has enhanced its website visitor tracking solution, ProspectVision™. The new offering leapfrogs competing products and continues to deliver the highest value-per-dollar in any […]
Consistently improved conversion rate optimization is a process that requires two key components – time and money. And while time is in relatively high supply, sometimes money can be a real problem, especially for small to midsized businesses. However, in a pinch, taking the time to build a stronger conversion rate optimization structure can be […]
Sometimes, it can be a challenge for a marketing department to keep a business’s social media presence engaging and relevant in order to be an active tool for generating and encouraging leads to convert. It can be even more challenging if your business isn’t providing a service that is normally looked at as being a “sexy […]
In order to create strong, relevant copy that connects and engages leads, understand how your potential customers are thinking about your product and how you can influence their thinking. In order to do that you need to understand who you are marketing to and how your product or services interact complement each person. One great way […]
Marketing automation is a buzz term that has become increasingly common over the past several years. Although it might sound like a new concept, marketing automation has actually been around since late 1990s; it is only now that we have begun to hear more about it. So, what exactly is it, and is marketing automation […]