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What You Need to Know to Make Your Marketing Automation More Effective

January 18, 2016/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

The benefits of marketing automation are well known, including improved lead management, staff efficiency, marketing ROI, and increased sales. Even so, not all marketing automation campaigns are as effective as they could be. The tips below are provided to make your marketing automation more effective. Planning Is Primary The first and most important step in developing […]

Deploying Long-Tail Lead Nurturing and Marketing Automation to Build Relationships

December 29, 2015/0 Comments/in Revenue Generation Blog/by Lead Liaison

The more touch-points you have with website visitors, the more opportunities you have to convert those visitors by collecting their contact information. Long-tail lead nurturing, combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Determining when and where to deploy those touch points can often […]

Exit Intent: Why It’s Important and How you Can Use it to Convert Website Visitors

December 22, 2015/0 Comments/in Revenue Generation Blog/by Lead Liaison

Regardless of best efforts, the reality is that many visitors to your website will still leave your site without making a purchase. Even the biggest online sites experience this same problem. Boosting your conversion rate by one to two points could make a significant difference in terms of failing or succeeding. Needless to say, it’s […]

The Link Between Content and Conversions

December 17, 2015/0 Comments/in Revenue Generation Blog/by Lead Liaison

Displaying dynamic, engaging content in real-time as visitors arrive on your website is an incredible way to encourage visitors to stick around and convert into paying customers. As technology has advanced, the ability to do this is no longer a pipe dream but is very much a reality. By building a rich profile of the […]

Convert Visitors into Loyal Customers

December 10, 2015/0 Comments/in Revenue Generation Blog/by Lead Liaison

According to a study conducted by the CMO Council, higher engagement and response rates are the number one reason for utilizing personalized content. The study further found that personalized content tends to convert more customers. So why not start to convert visitors into loyal customers? One of the most common problems that many brands experience […]

Check out some of our most recent blog posts:

What You Need to Know to Make Your Marketing Automation More Effective

Deploying Long-Tail Lead Nurturing and Marketing Automation to Build Relationships

Exit Intent: Why It’s Important and How you Can Use it to Convert Website Visitors

The Link Between Content and Conversions

Convert Visitors into Loyal Customers

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