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It seems like some people have it all figured out when it comes to social media and others are sitting on the sidelines, wishing they could get some “likes” and “shares”. There is a good chance you’re one of the people on the sidelines, but that can change. You just need to know what to […]
Social media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. But, how effective is it – really? What are the benefits of social media marketing? Become Recognizable & Relatable Social media marketing allows you to increase your online presence. By increasing your brand recognition, […]
Inbound Marketing: its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. At one time, outbound marketing was all the craze. Then, marketers finally woke up and realized that inbound marketing is the way to get qualified leads. They realized something else, too, though. Inbound marketing is a […]
PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Are you ready to build a marketing beast with PPC ads and marketing automation? If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. Many marketers run their PPC ads […]
Have you got some marketing or sales problems? It’s time to find solutions with marketing automation. Most marketers end up only using marketing automation as a glorified email system, when there is so much more they could be doing! There are many underutilized features. Instead of looking at your marketing automation company as a bunch […]
