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When you’re a kid, adults constantly remind you that it’s important that you play well with others. That lesson is important on into adulthood – people don’t like someone who is difficult to work with. This concept is also an important characteristic of your marketing automation platform. Ideally, you would want to do most of […]
This is the second post in the series Being Prepared in a Marketing Automation Demo. One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?” Once you ask the question, […]
This is the sixth installment in the series How to Run a Webinar. You’ve figured out how marketing automation can help you with the entire process. The next step is to promote your webinar! Promote the Webinar Don’t rely solely on emails as the gateway to webinar success! Your target database is just one of the ways you […]
You’ve likely heard of the importance of marketing automation, but you might think that your site isn’t very good so it might not help you. That couldn’t be further from the truth. Bad websites need marketing automation even more than good websites do. While all sites benefit from marketing automation, it actually helps guide struggling […]
This is the first post in the series What Questions to Ask in a Marketing Automation Demo. You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Many people kick back and watch the demo unfold, but you need to prepare questions ahead of […]