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Did you know that 70 percent of the links that people click on online are organic? In other words, 7 out of 10 internet users ignore paid ads and click on natural links, like blog posts and articles, instead. While there are many ways to attract organic traffic, blogging is the best option. Companies that […]
There isn’t just one key to success for a company, no matter the size. Success is usually a product of persistence, best practices, and even a little (or a lot of) luck. One very important key to success is creating brand awareness. We’ve talked about brand awareness several times on the Lead Liaison blog, but […]
Educational institutions don’t often realize that marketing automation is for universities and colleges, too. The key to any department at your educational institution being successful is rooted in a foundation of strong communications with your stakeholders. Unfortunately, small departments are often tasked to communicate with thousands of people. This can be time consuming and expensive. The […]
We won’t beat around the bush. The number one mistake that prospective marketing automation buyers make is delaying a decision. This results in: Lost opportunity cost for your company Jeopardizing your current and future employment opportunities because you are missing out on providing your organization a basic necessity Giving your competition a bigger head start in marketing Failing to support your sales staff (and we’ve never […]
Background on Pool Shopping Professionally, I work for Lead Liaison as a technical solutions specialist. Personally, I’m a father of two beautiful girls, 10 and 7, with an amazing wife that puts up with my shenanigans – for 12 years running now! Occasionally my professional career and personal life overlap. When you’re immersed in your […]