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Synergetic B2B Lead Nurturing Programs Begin With Research

December 14, 2012/0 Comments/in Best Practices, Lead Nurturing, Revenue Generation Blog/by Lead Liaison

B2B lead nurturing programs begin with research. Overcomplicating processes which have been proven to already work make B2B lead nurturing far less desirable than intended. By simple planning before execution, businesses who’ve already formulated sales funnels, landing pages and every bell-and-whistle in between could enjoy much more simplistic processes of taking leads, dripping campaigns or […]

Building Awareness: Your First Step Towards Demand Generation Part 2

December 13, 2012/0 Comments/in Best Practices, Lead Generation, Revenue Generation Blog/by Lead Liaison

In our last post titled Building Awareness: Your First Step Towards Demand Generation we talked about using search engine optimization, viral marketing, social media marketing and email to help build awareness and generate demand. We’ll add a few more items to the list in part 2 of this post. Pay Per Click Advertising Using web publishers […]

Building Awareness: Your First Step Towards Demand Generation Part 1

December 12, 2012/0 Comments/in Best Practices, Lead Generation, Revenue Generation Blog/by Lead Liaison

In order to create demand, you must first create awareness. There are two primary ways to go about this – inbound or outbound marketing. Inbound marketing uses online content to draw visitors to you by providing something of value not attached to a specific offer. It is an indirect method of creating awareness; prospects respond […]

Lead Nurturing Myths

December 11, 2012/0 Comments/in Revenue Generation Blog/by Lead Liaison

Leads are the lifeblood of any sales organization. But many businesses continue to struggle with managing their leads due, in part, to incorrect assumptions lead nurturing. Here are a few myths about lead nurturing. Lead nurturing requires lead scoring. Scoring each lead is an effective method of prioritization; it provides a systematic approach that helps […]

Key Considerations For a Successful Email Drip Campaign

December 10, 2012/0 Comments/in Best Practices, Email Marketing, Lead Nurturing, Revenue Generation Blog/by Lead Liaison

What are the key considerations you should make when implementing a successful email drip campaign? Email drip campaigns can really boost your lead nurturing program. But it’s not as easy simply blasting a sales letter to your database of leads. Here are some ideas for creating a winning email drip campaign. Gain permission to maintain […]

Check out some of our most recent blog posts:

Synergetic B2B Lead Nurturing Programs Begin With Research

Building Awareness: Your First Step Towards Demand Generation Part 2

Building Awareness: Your First Step Towards Demand Generation Part 1

Lead Nurturing Myths

Key Considerations For a Successful Email Drip Campaign

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