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B2B Marketers need Marketing Automation and Lead Scoring

February 11, 2013/0 Comments/in Lead Scoring, Marketing Automation, Revenue Generation Blog/by Lead Liaison

As the global marketplace expands due to the power of the internet, B2B Marketers need to rise to the challenge and start thinking in terms of large-scale strategies. B2B marketers need marketing automation and lead scoring. They need to market to businesses that are searching for resources online. This is important since every company with an online presence who […]

When Does Your Marketing Qualified Lead Become a Sales Qualified Lead?

February 8, 2013/0 Comments/in Lead Generation, Lead Management, Revenue Generation Blog/by Lead Liaison

How does your company define a lead as “qualified”? Are the leads that fit a demographic/firmographic profile and respond to marketing touchpoints considered qualified? Your marketing and sales departments may disagree on which leads are truly qualified to become a sales opportunity. In this post we look at when your marketing qualified lead (MQL) becomes […]

Common Lead Scoring Mistakes – Part 2

February 7, 2013/0 Comments/in Best Practices, Lead Scoring, Revenue Generation Blog/by Lead Liaison

As we mentioned in an earlier post, Common Lead Scoring Mistakes – Part 1, there is sometimes a lack of sales effectiveness when using a lead scoring system. Often this is a result of poor lead management. In this post, we discuss two issues: the first one concerns what sales agents do with leads that […]

Common Lead Scoring Mistakes – Part 1

February 6, 2013/0 Comments/in Best Practices, Lead Scoring, Revenue Generation Blog/by Lead Liaison

Lead scoring can be a valuable asset to your sales department. Prioritizing leads so sales agents are focused on opportunities with the highest conversion potential increases sales effectiveness. However, there are some common lead scoring mistakes that companies make when they use their lead scoring system improperly. We want to share several common mistakes that […]

5 Ways Marketing Automation Simplifies Sales Tasks

February 5, 2013/1 Comment/in Revenue Generation Blog/by Lead Liaison

Any automated task provides exceptional time-saving opportunities for businesses to both increase sales funnels and effectively raise ROI. Marketing automation, simply defined as any software platform which streamlines automated tasks for marketing departments, provides an avenue for employees to specifically require certain contingencies which software executes. When viewing the grand scheme of marketing processes altogether, […]

Check out some of our most recent blog posts:

B2B Marketers need Marketing Automation and Lead Scoring

When Does Your Marketing Qualified Lead Become a Sales Qualified Lead?

Common Lead Scoring Mistakes – Part 2

Common Lead Scoring Mistakes – Part 1

5 Ways Marketing Automation Simplifies Sales Tasks

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