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Mix Up Your Marketing and Invest in the Best Lead Management Solution

February 18, 2013/0 Comments/in Best Practices, Lead Management, Revenue Generation Blog/by Lead Liaison

Mix up your marketing and be sure to invest in the best lead management software. Before we start talking about our ultimate goal – lead management solutions – let’s get into some background. Brad Miller at Search Engine Watch recently penned an article discussing how the future of SEO is based on today’s search marketing […]

The Consequences of Poor Lead Management

February 17, 2013/0 Comments/in Best Practices, Lead Management, Revenue Generation Blog/by Lead Liaison

Infographics are an easy, eye-catching way to discuss issues in today’s B2B environment. We recognize how helpful infographics can be in developing a lead management strategy. So we’ve produced a colorful, extensive lead management chart, which should help small to mid-size companies struggling with how they should manage their lead generation process. We call it, […]

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Quick Questions that will help Qualify Leads

February 15, 2013/0 Comments/in Best Practices, Lead Generation, Revenue Generation Blog/by Lead Liaison

The ability to qualify leads and prioritize them based on their potential for conversion is priceless. However, before a company can put a lead scoring plan into place, they will first need to understand what constitutes a quality lead. By asking the right questions, a company can build an effective profile that will capture leads […]

Scoring Leads from Marketing Qualified Lead to Sales Qualified Lead

February 14, 2013/0 Comments/in Lead Generation, Lead Management, Lead Scoring, Revenue Generation Blog/by Lead Liaison

Effective B2B lead management involves more than simply preventing viable leads from falling off the radar. The effectiveness of a lead management program is really measured by how well it moves suspects from marketing qualified leads (MQL) to sales qualified leads (SQL). The difference between the two statuses can represent tens of thousands of dollars […]

The Final Steps toward Effective Lead Qualification

February 13, 2013/0 Comments/in Best Practices, Lead Scoring, Revenue Generation Blog/by Lead Liaison

For some companies there may be no shortage of leads. But how does the marketing team pass off the most qualified leads to your sales department? The answer is to take action that ensures your leads are ready to buy. This post is the second of a two-part series addressing effective lead qualification strategies. Create […]

Check out some of our most recent blog posts:

Mix Up Your Marketing and Invest in the Best Lead Management Solution

The Consequences of Poor Lead Management

Quick Questions that will help Qualify Leads

Scoring Leads from Marketing Qualified Lead to Sales Qualified Lead

The Final Steps toward Effective Lead Qualification

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