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B2B Marketing Analytics: Metrics to Focus On (Part 2)

March 13, 2013/0 Comments/in Best Practices, Revenue Generation Blog, ROI/by Lead Liaison

As we mentioned in Metrics to Focus On (Part 1), effective B2B management requires you to focus on your b2b marketing analytics. Available analytics tools within lead generation and marketing automation platform provide impressive granularity that allows you to modify and improve your strategies. Here are key metrics to analyze for your blog and SEO […]

B2B Marketing Analytics: Metrics to Focus On (Part 1)

March 12, 2013/0 Comments/in Best Practices, Revenue Generation Blog, ROI/by Lead Liaison

B2B marketing analtyics and metrics to focus on, Part 1. Effective B2B lead management demands consistent analysis. There is no shortage of b2b marketing analytics reporting programs available, thereby there is no excuse to avoid reviewing your lead generation practices. A monthly or quarterly review can provide you with vital information which helps to determine […]

Sales Qualification Processes: Inquiry vs. Lead

March 11, 2013/0 Comments/in Revenue Generation Blog/by Lead Liaison

For small to medium sized businesses in particular, lead qualification is vital to sourcing the might be interested clients from the really are interested clients. You might be saying to yourself, “I already know how to qualify leads. I’m already doing this.” If you’re sending every interested party directly into your pipeline with no extra […]

Key Factors that Must Be Considered in B2B Lead Scoring

March 8, 2013/0 Comments/in Best Practices, Lead Scoring, Revenue Generation Blog/by Lead Liaison

Lead scoring can be an incredibly valuable tool that can produce more qualified sales-ready leads provided that you start with the right criteria. Start by combining both the marketing and sales department’s knowledge of existing customers and develop a profile that represents a typical buyer’s demographics and behavior. When creating effective and informative B2B lead […]

Account Level Lead Scoring

March 7, 2013/0 Comments/in Best Practices, Lead Scoring, Revenue Generation Blog/by Lead Liaison

Consider account level lead scoring for your business. By using lead nurturing, inbound marketing, lead scoring, and marketing automation platforms, today’s B2B marketers are able to generate and qualify leads faster and more efficiently than they ever could in the past. By automating functions within the marketing funnel, leads can be quickly qualified, nurtured, and […]

Check out some of our most recent blog posts:

B2B Marketing Analytics: Metrics to Focus On (Part 2)

B2B Marketing Analytics: Metrics to Focus On (Part 1)

Sales Qualification Processes: Inquiry vs. Lead

Key Factors that Must Be Considered in B2B Lead Scoring

Account Level Lead Scoring

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