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Lead Liaison Helps Marketers Measure Lead Management Effectiveness

March 19, 2013/0 Comments/in Best Practices, Lead Management, Press Releases, Revenue Generation Blog/by Lead Liaison

Allen, TX (PRWEB) March 5th, 2013 – Lead Liaison has released another free lead management tool, the Lead Management Grader (LMG), for business managers to rate the effectiveness of their sales and marketing activities. The company announced the release following a survey period which ended in February to help marketers measure lead management effectiveness. The Lead […]

Marketing Analytics: Turning Your Sales Funnels Into Data

March 19, 2013/0 Comments/in Best Practices, Marketing Analytics, Revenue Generation Blog/by Lead Liaison

Regardless of the size of your business, you probably have an idea of what your sales funnel looks like. Just in case you’re green on all this, your sales funnel refers to the process a customer goes through before buying from you. This process spans the time at which they become a lead through their […]

B2B Marketing Analytics: Metrics to Focus On (Part 3)

March 18, 2013/0 Comments/in Best Practices, Marketing Analytics, Revenue Generation Blog/by Lead Liaison

Part 3 of B2B marketing analytics. In this post we continue the discussion about analyzing your B2B marketing ROI. As we mentioned in Metrics to Focus On (Part 2), the effectiveness of your blog and SEO practices can be measured in several ways. Such is the case for your social media and content marketing practices. […]

5 Keys to Maximizing Demand Generation

March 15, 2013/0 Comments/in Best Practices, Lead Generation, Revenue Generation Blog/by Lead Liaison

Demand generation requires discipline, patience, and focus. The process of building awareness, creating interest, and provoking action requires a deeper strategy than simply building a marketing campaign. Here are a five key considerations to maximizing demand generation: Website as hub Design marketing, sales, fulfillment, and customer service through the prime portal for the company – […]

B2B Marketing Automation Tips for 2013

March 14, 2013/0 Comments/in Marketing Automation, Revenue Generation Blog/by Lead Liaison

B2B marketing automation tips for 2013. Marketing Automation has streamlined the business-to-business marketing process, allowing lead generation, lead scoring, and lead nurturing to be systematically manageable using efficient software solutions. The following are several strategic tips to help gain the most qualified leads using the marketing automation machine. Develop a Complete Profile for a Typical […]

Check out some of our most recent blog posts:

Lead Liaison Helps Marketers Measure Lead Management Effectiveness

Marketing Analytics: Turning Your Sales Funnels Into Data

B2B Marketing Analytics: Metrics to Focus On (Part 3)

5 Keys to Maximizing Demand Generation

B2B Marketing Automation Tips for 2013

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