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How to Optimize Landing Page Sliders

May 3, 2013/0 Comments/in Best Practices, Lead Generation, Revenue Generation Blog/by Lead Liaison

Marketing automation isn’t just about lead management – well it is, but it’s also about finding out how to get those leads into your funnel and keep them there. One of the most critical and overlooked metrics related to lead management is your individual pages’ bounce rates. We’ve talked about bounce rates before. Yes, you need to […]

Real Estate and Marketing Automation – Two Like Minds

May 2, 2013/2 Comments/in Revenue Generation Blog/by Lead Liaison

It’s no surprise that many businesses new to marketing automation have a hard time thinking about their sales cycle. When you start throwing words around like “Sales funnel” or refer to “top of the funnel” activities, some people immediately tune out. Even large business executives need to know what their sales cycles look like. Taking […]

Common Mistakes Made in Marketing Automation That Could Drive Away Business!

May 1, 2013/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

The online world of commerce is constantly evolving and traditional marketing methods are not able to keep up with the new global business structure. Marketing automation was developed so that marketing campaigns could mimic the speed and efficiency of the internet and online business commerce. It can be an incredibly valuable tool for generating and […]

Financial Services Companies Without Marketing Automation are Losing to Competitors

April 30, 2013/0 Comments/in Revenue Generation Blog/by Lead Liaison

In the financial services space a chasm is forming. Progressive financial services companies are adopting marketing automation to deliver routine digital messages to prospective clients – called lead nurturing – while traditional firms are cultivating prospects using only old-fashioned methods. This is leading to a drop-off in client acquisition for those traditional firms when compared to […]

How the Silverpop $25 Million Funding is seen at Lead Liaison

April 29, 2013/0 Comments/in Revenue Generation Blog/by Lead Liaison

How is the Silverpop $25 million funding round seen at Lead Liaison? One of our worthy marketing automation competitors, Silverpop, recently announced it raised $25 million in funding. It is good to see industry leaders like Silverpop, Eloqua, and Marketo achieve the financial backing they have over the past few years. This shows to us […]

Check out some of our most recent blog posts:

How to Optimize Landing Page Sliders

Real Estate and Marketing Automation – Two Like Minds

Common Mistakes Made in Marketing Automation That Could Drive Away Business!

Financial Services Companies Without Marketing Automation are Losing to Competitors

How the Silverpop $25 Million Funding is seen at Lead Liaison

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