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Email marketing is an integral part of your overall marketing strategy, and the website traffic information you can glean from email reporting gives you an idea as to your email campaign’s effectiveness. However, when your email marketing platform doesn’t integrate with your other campaigns – like Adwords, Analytics, social media or your overall website visits […]
More and more companies are taking advantage of automated lead generation programs since marketing automation software has now proven its worth with countless industry leaders. Savvy businesses that have implemented a comprehensive marketing automation strategy are experiencing up to a 200% increase in their conversion rate. Unfortunately, not everyone who uses automated lead generation software […]
B2B marketers are scrambling to deploy social media campaigns in order to establish a foothold in this burgeoning channel. In fact, according to a recent Forrester Research study, 85% of business decision-makers believe having at least one social media channel is important when making tech purchase decisions. Here are 12 ways to make your SM […]
Have you ever wondered how fiction writers develop realistic characters that captivate readers? Have you thought about how actors develop roles that resonate with their audiences? Successful authors and actors spend a significant amount of time developing the personas they portray in order to connect with their “markets”. Similar tactics can be used by your […]
As the post title implies, our answer to the eternal sales question “how do we convert more leads into customers?” is to deploy marketing automation. Is that the only answer? No. But with the amount of data available today, marketing automation will do more to improve your B2B lead conversion rates than social media, PPC, […]