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32 search results for: What Questions to Ask in a Marketing Automation Demo

GoExhibit!™

May 28, 2019

After the Event: Post-Trade Show Questionnaire

May 17, 2019 /0 Comments/in Event Lead Management, Revenue Generation Blog, Strategy

The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. Following up with prospects in a meaningful way is the top priority. The amount of business you close from the event is likely the most telling sign of a successful […]

Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

July 18, 2018 /0 Comments/in Revenue Generation Blog, Webinar Transcription

To watch this webinar in its entirety, click here. Summary Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Presenter Chris Kipgen, Lead Liaison Transcription *Please note that this content was presented in first-person live and then transcribed. […]

Why Do People No-Show for Sales Appointments?

January 24, 2018 /0 Comments/in Revenue Generation Blog, Sales and Marketing Tools, Sales Enablement

We have all been there. You schedule a call with a hot prospect, only to realize that they are a no-show for your initial sales call or demonstration. No-shows are notorious in the online meeting world (i.e. GoToMeetings, etc.). While everyone will be no-showed occasionally, the frequency of no-shows is directly related to your process. […]

Platform Overview

May 18, 2017

How to Continuously Create Compelling Content

November 15, 2013 /0 Comments/in Best Practices, Content Marketing, Revenue Generation Blog

I came across this clever infographic on 22 ways to create content when you don’t have a clue and I started contemplating the most successful ways to continuously write high-quality marketing content. Lead Liaison’s marketing automation services are based on constantly generating new content for a variety of businesses and industries, but occasionally even I […]

5 Keys to Maximizing Demand Generation

March 15, 2013 /0 Comments/in Best Practices, Lead Generation, Revenue Generation Blog

Demand generation requires discipline, patience, and focus. The process of building awareness, creating interest, and provoking action requires a deeper strategy than simply building a marketing campaign. Here are a five key considerations to maximizing demand generation: Website as hub Design marketing, sales, fulfillment, and customer service through the prime portal for the company – […]

How Lead Scoring Benefits Your Sales Department

February 4, 2013 /0 Comments/in Best Practices, Lead Scoring, Revenue Generation Blog

B2B sales departments juggle leads every day. How do those leads get managed? And how effective is the sales team in closing sales from the marketing leads it receives? Lead scoring can improve sales effectiveness by ranking leads according to various attributes. Let’s dig deeper into how lead scoring benefits sales. Lead scoring programs are […]

7 Successful Tips to Improving Lead Scoring

January 29, 2013 /0 Comments/in Best Practices, Lead Scoring, Revenue Generation Blog

The marketing team is working hard to collect an abundance of information on potential leads using demand generation activities like email, newsletter, website and event registrations. Every lead has a unique profile based on how the information was obtained, their demonstrated interest in a product or service, and their demographic characteristics. Lead scoring is a […]

How Customer Engagement Data Can Fuel Lead Scoring

January 18, 2013 /0 Comments/in Lead Scoring, Revenue Generation Blog

Lead scoring is a systematic, data-based approach to understanding where a lead is at in their buying process. This is done so marketers will have a great knowledge of how to nurture a lead with the right content until they are ready to commit to a purchase. Once the lead is ready to make a […]