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Welcome to part two of our series on how you and your team can get the most out of your trade show experience, optimize lead capture and enjoy a high level of customer lifetime value from these leads. In a previous article, we discussed some valuable ideas you can leverage to capture more leads at […]
The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. Following up with prospects in a meaningful way is the top priority. The amount of business you close from the event is likely the most telling sign of a successful […]
Summary Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Presenter Chris Kipgen, Lead Liaison Transcription *Please note that this content was presented in first-person live and then transcribed. It will read exactly as presented in the webinar. […]
We have all been there. You schedule a call with a hot prospect, only to realize that they are a no-show for your initial sales call or demonstration. No-shows are notorious in the online meeting world (i.e. GoToMeetings, etc.). While everyone will be no-showed occasionally, the frequency of no-shows is directly related to your process. […]
I came across this clever infographic on 22 ways to create content when you don’t have a clue and I started contemplating the most successful ways to continuously write high-quality marketing content. Lead Liaison’s marketing automation services are based on constantly generating new content for a variety of businesses and industries, but occasionally even I […]
Demand generation requires discipline, patience, and focus. The process of building awareness, creating interest, and provoking action requires a deeper strategy than simply building a marketing campaign. Here are a five key considerations to maximizing demand generation: Website as hub Design marketing, sales, fulfillment, and customer service through the prime portal for the company – […]
B2B sales departments juggle leads every day. How do those leads get managed? And how effective is the sales team in closing sales from the marketing leads it receives? Lead scoring can improve sales effectiveness by ranking leads according to various attributes. Let’s dig deeper into how lead scoring benefits sales. Lead scoring programs are […]
The marketing team is working hard to collect an abundance of information on potential leads using demand generation activities like email, newsletter, website and event registrations. Every lead has a unique profile based on how the information was obtained, their demonstrated interest in a product or service, and their demographic characteristics. Lead scoring is a […]
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