We’ve heard it all from companies about why they’re delaying their decision to use marketing automation. Myths about marketing automation get in the way of making logical decisions. We gathered our sales force and asked them, what are the myths you’re hearing from companies about marketing automation? The list went on and on, here’s a short […]
Industry Innovator Puts Sophisticated Power Into the Hands of a Salesperson Allen, TX (PRWEB) March 17, 2015 – Lead Liaison brings marketing automation to Google Apps for Work and Google Chrome. Sales emails just got a whole lot easier with Lead Liaison’s introduction of Send and Track™ for Google Chrome. Now, sales people have the power […]
Often, the biggest challenge in effectively implementing marketing automation software to your repertoire of business tools is how to deliver messages that are appropriate to your audience while engaging leads. Marketing automation can help you reach a broader audience than other marketing strategies but it can be stressful software to implement and the concept can often […]
As marketing and technology continue to embrace one another, it seems inevitable that the future holds great innovations, especially in the field of marketing automation. While marketing automation has made many common marketing tasks like copywriting and strategy computerized, there is a field of marketing jobs that are still to be innovated using technology. As […]
How Can Marketing Automation Save Money? “Marketing automation” has become such a buzz phrase over recent years that most vendors try to incorporate the term into their pitch, and sometimes go as far as completely branding their business as marketing automation. In reality, there aren’t that many pure-play marketing automation companies out there in the industry. […]
The Age of Technology is truly upon us. If it doesn’t send email, it wasn’t built in this century. If the toaster can’t be programmed with Bluetooth, you need a new toaster. And now, we’re taking things a step further. And you’re going to be part of it. You’re ready to embrace automated marketing. Excellent… […]
In organizations, job retention in the marketing department remains low. In fact, job tenures in a typical marketing department are as little as three years and it’s one role that is under constant analysis and assessment. When performance wanes, marketers can expect to have to answer big questions and fight for their jobs. Successful marketers […]
To understand the future of marketing automation, you must understand the importance of the technology and how it can make your marketing process more powerful and efficient. Your competitors have probably already added marketing automation to their business repertoire or they’re evaluating the software for future use. If you haven’t taken steps to look into […]
Being ready to take the plunge into marketing automation means that you have many questions – and perhaps none is as important as what it will cost. After all, the cost of marketing automation will have to be low enough to convince shareholders to take the leap but high enough that your company is getting the […]
Lead Liaison was recently named one of the 50 best tools to develop a successful marketing strategy along with several other marketing industry leaders such as Moz and Evernote. The list comprises the best solutions that help companies with their marketing strategy, namely with planning, strategy, competitive analysis, outreach, and taking action. Lead Liaison’s Revenue […]
