Lead Liaison

How to Run a Webinar: Promote the Webinar

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How to Run a Webinar

This is the sixth installment in the series How to Run a Webinar.

You’ve figured out how marketing automation can help you with the entire process. The next step is to promote your webinar!

Promote the Webinar

Don’t rely solely on emails as the gateway to webinar success! Your target database is just one of the ways you can get people to attend your webinar. Think out of the box, get help from companies in your network, and promote the event through other channels. Here are some suggestions to maximize promotion of your event:

  • Issue a Press Release at least two (2) weeks prior to the webinar. Make sure to include a link to your webinar registration landing page (more about that later!) in the Press Release. The Press Release will also give you a little SEO boost on the topic. Here are some tips from a 3rd party on how to write your press release. Here’s an example of a company doing a press release on their webinar.
  • Consider getting help from your partners to announce the webinar to their database and send prospects to the same registration page.
  • Don’t forget to invite your customers!
  • What about your partners. Don’t forget to actually invite them!
  • Hire a list broker who can send out email (through their resources) to drive contacts to the same registration page.
  • Post the webinar on social media. Your marketing automation system should offer a way to schedule posts. Spread out your posts leading up to the event.
  • Create a handful of blog posts on the topic leading up to the event.

In the next installment of How to Run a Webinar, we’ll talk about creating a landing page and “Thank You” page.

Can’t wait to get your hands on the rest of this intuitive guide? Download the full white paper here.

Interested in a demonstration of our robust marketing automation tool?

Click here for a demo!

 

Lead Liaison

Lead Liaison Launches Google AdWords Connector

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Google AdWords

ALLEN, TX

Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. This is important to see which keywords, ads, or campaigns are best at driving customer activity. But that’s the extent of what Google can provide. What marketers really need is a powerhouse that communicates between AdWords and their CRM, tying the two together to create a comprehensive representation of where money is being well-spent, what their prospects are interested in, and the ability to create actions around their prospect’s AdWords behavior.

Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. The Connector pulls in sales and opportunity data from the user’s CRM and ties that in with AdWords data to present a full ROI analysis on AdWords Campaigns and Keywords. Users can now track ad impact from Click to Close!

How It Works

In just a few simple steps, Google AdWords can be connected to Lead Liaison’s Revenue Generation Software®. Campaigns, groups and ads will be imported within minutes. Prospects that first come to a business’s website through an AdWords ad will be automatically tagged within a Google AdWords-specific Lead Liaison Campaign.

Why It’s Valuable

The AdWords integration provides valuable tracking insight to help sales and marketers better understand how a lead originated, what ads they click through, and when deals close – measuring ROI using ad spend automatically imported and updated from Google Analytics. Lead Liaison’s Paid Search reports provide analytics on paid search keywords as well as statistics on Google AdWords campaigns. These statistics can then be tied back to CRM opportunity value and revenue to measure ROI. Lead Liaison also provides a “Last Paid Ad Click” automation filter for AdWords activity, giving users the ability to analyze or re-target prospects around their AdWords activity.

“Lead Liaison’s integration with Google’s marketing services is really helpful. Their recent Google AdWords solution helps us better attribute AdWords campaigns to website activity, and complements their integration with Google Analytics. Nice to see these natively integrated connectors with Google!” – Mike McGrail, Director of Marketing at Administrate

This Connector is the newest in a growing list of enhancements that Lead Liaison pushes out on a regular basis. The accomplished marketing automation company is known for their responsiveness to ever-expanding industry standards. “It’s very important to us to stay ahead of the game,” says Director of Marketing and Client Relations, Jen Worsham. “When we see an opportunity for improvement, we immediately respond. The ability to listen and quickly adapt is what many clients love most about our company, and we’re really proud of that.”

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

 

Lead Liaison

Companies with Bad Websites Need Marketing Automation

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bad websitesYou’ve likely heard of the importance of marketing automation, but you might think that your site isn’t very good so it might not help you. That couldn’t be further from the truth. Bad websites need marketing automation even more than good websites do. While all sites benefit from marketing automation, it actually helps guide struggling companies to where (and what) can be changed to make the biggest impact.

What’s Working, and What Isn’t?

First, marketing automation will let you know what is working and what isn’t. You will quickly find out which pages aren’t getting any clicks and which ones are causing people to leave your site.

On top of that, you will find out which content and information people are devouring on your site. Maybe you have a great page or a whitepaper that is buried on a bad site. You will find out what content you need to showcase and what content you need to shelve.

With the help of this information, you can fill your site with content that engages and converts. It won’t be long before you’re beating the competition.

Better User Experiences with Dynamic Website Engagement

You can take it a step further by using a marketing automation company that also offers a package that gives you the ability to create dynamic website engagements. This allows you to analyze your visitors and then provide them with relevant content. That means that you could alter what visitors see on your website based off of their location, or how they interact with your site. If the system notices that they are looking at a certain product on your page more than once, it can trigger an engagement window with a 10% off coupon for that specific product. So even if your website doesn’t grab their attention, the pop-up will.

Don’t give up on your website. With the right tools, your not-so-great website can turn into a oh-so-great one.

Click here for more info!
Lead Liaison

Being Prepared in a Marketing Automation Demo

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This is the first post in the series What Questions to Ask in a Marketing Automation Demo. 

Being Prepared in a Demo

You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Many people kick back and watch the demo unfold, but you need to prepare questions ahead of time and ask them during the main event. The right questions will ensure that you get the marketing automation tool that you need.

Get Real Information

Demos are full of useful information, but do you know what else they are?

They’re scripted.

You can toss that script out the window by asking some useful questions. You will get unscripted information that you can use when deciding if you want to purchase the tool.

Boost Engagement Levels

Questions also keep you engaged in the presentation. It’s easy to be passive and possibly even catch a few zzz’s during a presentation, but that is a terrible idea. If you have some questions prepared, you’ll be engaged and will be certain to understand what the tool has to offer.

Questions play a huge role in demos. Don’t make the mistake of coming up with questions during the demo. If you do that, you will waste your energy thinking of questions instead of listening to the demo. Come up with them ahead of time and then insert them at the appropriate times. Then, you will listen to the demo and get answers to your questions.

Check in next week for the next post in this series. We’ll begin covering important questions, and what you should and shouldn’t hear in the answers that you receive.

Interested in putting your questions to the test?

Request a Demo!

 

Lead Liaison

Offline Marketing: Build, Send, and Track Postcards with Lead Liaison Multi-channel Marketing

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ALLEN, TX Lob

It’s a match made in heaven. The marketing automation powerhouse Lead Liaison has partnered with Lob, a company that is aggressively building a suite of APIs that allow businesses to build applications within their own software for offline marketing tools. Together, they have created an integration that allows marketers to build, send, and track postcards within Lead Liaison’s software platform.

“A marketing automation solution should make your life easier, not more difficult. Lead Liaison and Lob share that goal, which is why we were excited to partner with them on this project. Their postcard builder is intuitive, which allows users to spend less time learning how to use it and more time creating exciting and valuable content.” – Shrav Mehta, Growth Engineer at Lob

Here are some highlights of the integration:

Flexible Design

Custom postcards can be built from scratch or from pre-designed templates in the platform. Users can add their own images, colors, and fonts. The interface allows users to choose between various postcard sizes, such as 4 x 6, 6 x 9, and 6 x 11, and customize both front and back designs. Drag-and-drop technology allows users to easily design a postcard in minutes, not hours.

Dynamic Data Insertion

The new Lead Liaison Postcard Builder gives users the ability to insert standard or custom fields as dynamic text inside of their postcards. This option allows information to be added to each postcard based on the recipient’s data in their prospect profile. The ability to include relevant data that’s specific to the recipient transforms offline marketing into personalized marketing. Companies can better use personalized data for account based marketing (ABM) or one-to-one marketing.

Send on Demand with Flexible Delivery Options

Flexible delivery options minimizes costs. Users no longer need to hit a minimum number of recipients. Send a one-off postcard wishing clients a “Happy Birthday!”, send multiple postcards to a list of people, or include as an action in automated drip marketing.

Folders & Cloning

What’s the use of valuable content if you can’t find it when you need it? Lead Liaison recently released a new feature that allows users to organize their content, personalizations, and automations into folders. Once marketers have identified valuable content, Lead Liaison’s powerful software provides to ability to clone it, saving valuable time.

More About Lob 
Lob is building a suite of APIs for the enterprise. Built with developers in mind, Lob provides tools that allow businesses to build scalable and powerful applications. The most popular API is a print and mail API that enables companies to send postcards, letters, checks, and more as effortlessly as sending emails. Lob is based in San Francisco, CA and is venture backed with over 6000 customers including Amazon, Square, and Counsyl.

More about Lead Liaison 
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).