Under an added amendment to the EU privacy directive, organizations conducting online marketing campaigns in the member states must receive explicit permission, or opt-in consent, to track individuals’ actions online.
The EU cookie directive law requires website visitors are informed if cookies are being used, the purpose they are being used for and the information they hold. Moreover, the big change is that websites should first request and receive the consent of users before using cookies which are not ‘strictly necessary’ for the functioning of the site.
The Information Commissioner’s Office (ICO) is generously giving UK organizations until 26 May 2012 to comply before it starts to enforce the EU cookie directive regulations.
Undertake an initial audit of your site
Undertake an initial audit of your site against the EU cookie directive to analyze the way cookies are being used. The audit should classify the individual cookies based on the role they currently play. The audit should also aim to define how third party cookies and partners are approaching new regulations.
Determine a method of obtaining consent for cookies
Determine a method of obtaining consent for cookies, which will provide the best experience for users of your website and which will fulfill your requirements. Then put together a plan to implement this. Possibly implement a solution similar to how the ICO does it. See the top potion of their website (look for the light-box with the check-box inside it): http://www.ico.gov.uk/
Lead Liaison’s Approach
With a Privacy Mode setting, Lead Liaison’s platform would help marketers further comply with new opt-in requirements by automating the process of requesting opt-in consent from online visitors and automatically updating customers’ databases with contacts’ opt-in status. Lead Liaison users would check a setting in the application to enable the automated process.
Contact Lead Liaison to understand what cookies we set and why we set them.
How do you think this will affect UK websites or businesses operating in the UK? What impact does this have on Google Analytics technology in Europe?
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