Sometimes, it can be a challenge for a marketing department to keep a business’s social media presence engaging and relevant in order to be an active tool for generating and encouraging leads to convert. It can be even more challenging if your business isn’t providing a service that is normally looked at as being a “sexy business”. However, no matter what industry you’re in, a creative marketing team should be able to craft a social media presence that adheres to your brand values while being an engaging advocate for your business. If you’re wondering how to do that, take cues from other business’s social media strategies in order to enliven your social media presence.
Look for Successful Examples in Strange Places
If you’re struggling to find a good example of successful social media strategies, start with some of the big boys. Sports teams have large, diverse audiences that want constant updates on what’s going on with their team. Every major football, basketball and baseball team works to keep their fans engaged and entertained even in the off season. How do they do it? Sports teams work hard to make sure their posts are consistently funny or very relevant, while always broad enough to appeal to an extremely diverse market. In addition, they also show a lot of gratitude for their audience. Every major team’s social media is dotted with posts in appreciation of their fan base, which is an easy attitude for any business to adopt.
Look for Examples in Parallel Markets
Another great way to get good inspiration is to find a parallel market to your own and see what those businesses are doing. See if the leaders of a field you’re not competitive with are doing anything exciting and take notes. Another great, low cost and very easy way to gain access to a market that you may not have much interest in is to engage one of the larger figures in that market via social media. Your Twitter or Facebook post may show up to a large group of individuals who otherwise would have no reason to think about your company.
Take Advantage of Marketing Automation Tools
Using tools provided by marketing automation software companies such as Lead Liaison, use integrated social media tools to schedule your social media posts to fit easily within a long-term, large-scale social media campaign. Take all the guesswork and complicated timing out of rolling out a social media campaign by scheduling posts months in advance to deliver company announcements and messages on time and on point. Not that the ability to schedule your posts should distract from running a dynamic and engaged social media presence, but it can certainly help organize everything.
By using these techniques and marketing automation tools, you should be able to find a way to enliven your social media presence in no time. Visit Lead Liaison’s marketing automation resource blog to learn more about using your social media presence to benefit your business.