With social media interaction in full force, businesses are afforded the opportunity to harness leads targeted specifically to their needs. Properly prospecting to collect potential sales, however, takes more than sleight of hand and quick email responses: it requires understanding what the socialites actually ‘like’ while matching their ‘likes’ with your product offerings. While it [...]
The social media craze among consumers has many B2B marketers thinking about their social media strategy. Often times, email marketing is compared to social media as part of the analysis. Should B2B marketers do one or the other? This raises the question of email marketing vs social media, which one is better and which one [...]
As part of any social media strategy it’s important to identify which social media outlets to target. We recently ran a study of the top social media sites in the world and we thought we’d share them with you. Rankings are based off of Alexa ratings. We’ve highlighted our top social media sites that every [...]