Marketing automation is gaining in popularity among big businesses, but is it really worth the investment? What’s the real ROI from marketing automation? Absolutely! Anytime a traditional system is changed from manual to automated, it increases efficiency and enhances its capabilities. Automation significantly reduces labor expenses while increasing the total volume of leads generated, since more [...]
As we mentioned in Metrics to Focus On (Part 1), effective B2B management requires you to focus on your b2b marketing analytics. Available analytics tools within lead generation and marketing automation platform provide impressive granularity that allows you to modify and improve your strategies. Here are key metrics to analyze for your blog and SEO [...]
Effective B2B lead management demands consistent analysis. There is no shortage of b2b marketing analytics reporting programs available, thereby there is no excuse to avoid reviewing your lead generation practices. A monthly or quarterly review can provide you with vital information which helps to determine marketing ROI. The first place to start is your website [...]
Making a business case to your management team for Revenue Generation Software is not difficult to do as long as you’ve got the right information in hand. When presenting your business case we suggest sticking to the following outline: 1. Highlight Problem Areas 2. Show ROI 3. Advocate new marketing strategies Keep your justification brief [...]
Organizations must continually measure performance to improve and grow. Measuring marketing performance is critical as marketing plays a vital role in an organizations strategy and execution. The trend in measuring marketing performance is shifting from activity-based measurement to results-based measurement. In this article, we’ll discuss the change in performance measurement and suggest ways to effectively [...]