How Important is SEO Blogging?

SEO Blogging for B2B MarketersIf you’re not serious about SEO blogging, you could be losing a prime opportunity to compete in your vertical. Google made two significant changes to their algorithm just within the past six months, so it’s definitely time for businesses to check into their own SEO strategy and see how it’s stacking up against those changes. If it’s not stacking up at all, it might be time to rethink things and start developing a strategy.

Taking the Right Steps

SEO blogging is an important way to build keyword leverage, but that won’t do your company any good if you don’t know what keywords you’d like to market with. To find out what keywords are best for your business, consider first putting emphasis on what customers type in to find you. If you don’t know this information, Lead Liaison offers a suite of products that can help you identify those search queries. If you know customers are typing in a certain keyword to get to you, it makes sense to try to best your competitors on those keywords until you have top positioning.

You could also use tools like Google Trends (trends.google.com) and the Google Keyword Planner (attached to your Adwords account, if you have one). These tools will give you an idea of how you’re being found and can serve as a basis for your SEO blogging content.

Once you’ve determined the proper keywords for your business, make sure to put them into your social media profiles as well as any content you’re writing. It’s important to make sure you get as much visibility on those keywords as possible.

SEO Blogging for Your Business

The number one problem many business owners have with content creation is lack of time. If you’re busy running a business, managing a sales team and looking for ways to improve your business, sitting down to write a blog of any length is going to be difficult. This is why it’s beneficial to have an SEO blogging team that can help you.

You should be blogging 1-2 times a week minimum, with relevant blog topics that revolve around your chosen keywords. Keyword frequency without overstuffing, keyword placement and compelling content are important. Many business owners find this placement strategy and even the ability to create content are something they’re not good at. If you’re in this boat, why not get help from a qualified pro?

Lead Liaison is happy to announce the inclusion of content writers who can help with SEO blogging of any length or topic. Our SEO blogging staff members are seasoned pros who can provide quick and easy content of your topical choice right in your Lead Liaison dashboard. Sound too good to be true? Take the Lead Liaison team’s content portal for a spin and save a ton of time and money hiring expensive copywriters or doing your SEO blogging yourself.

2 replies
  1. Sophie
    Sophie says:

    How do you suggest finding out what keywords customers are using to find the site with Google’s new keyword not provided change? Google adwords, keyword planner and trends can only go so far as to help you guess as to what search terms people are generally using, but things have been made very difficult in terms of seeing exactly what organic terms took visitors to your site.

    Reply
    • ll-admin
      ll-admin says:

      Hi Sophie. Thanks for your question. Generally, the (not set) tag has been around for quite a while and is the bane of any SEO’s existence. The numbers of not set or not provided have been creeping steadily year over year. Unfortunately there’s not really a lot you can do about it, other than making sure you’re using keyword tracking when available and making sure you don’t have any coding issues (analytics code is in there twice and making sure all your traffic is streamlined.)

      Although you’re missing out on valuable keyword opportunities by seeing not set, and it’s frustrating, it makes sense to assume at least somewhat that these numbers are in part a set of the trackable keywords you’re seeing. You could try working with other analytics tools (Wassup for wordpress) although we’ve found these generally give you the same results as analytics, but any variation you can see is helpful. Otherwise rely on your trackable keywords as a good source of info.

      We will put in our own plug here though, with marketing automation technology like ours we’re able to track keywords (when searches are not done under SSL) and we can also see what pages someone has viewed during their visit. We take other behavioral information, such as web forms submitted, landing page views, email engagement, social media engagement, document views and more and bundle that up into a single Prospect Profile. Many times this insight is much more valuable than knowing which keywords were used if your ultimate goal is to make the sale (vs. gather analytics).

      Thanks again for writing!

      Reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>