Getting Your Subscribers to Open and Click

It’s tough to send good marketing emails. Even after they’ve opted in, you have to reaffirm their interest with each and every email you send. And let’s be honest, it takes time to develop a winning email marketing strategy, and no matter the size of your business, time is expensive. Here are a few quick and simple things to implement in your email marketing strategy:

A/B Testing

Try A/B testing with several strong subject lines to see what works better. What’s going to make your recipient open this email? The first step is getting it opened. Check out these email subject line hacks taken from SXSW session titles. Try out your own version of these against something else you think might work. It’s all about experimentation and understanding your subscribers. Tailor it to them personally as often as possible.

Spicy Subject Line

Surprise your subscribers with an interesting subject line. Play-up the sense of urgency and scarcity of your product. Along the same lines of A/B testing, test out what times of the day work best for your content. Are you grabbing your audience at a time when they’re looking for your services? Or are you sending at a time when your email is just one of many and it’s lost in the pile? Check out a few tips on improving your open rate here.

Know Your Subscribers

Understand your buyer persona. What makes them tick? Why would they have subscribed to your list and what kind of information are they seeking? This is where organizing your leads properly will really pay off. Read more about email tracking here. Targeting your subscribers personally makes them believe that email is for them, not just the whole pool of subscribers.

Lead Liaison keeps email marketing simple for you through our marketing automation services. We make it easy for you to succeed in each email campaign, keeping each email personalized, utilizing drip campaigns, keeping your lists clean and organized, and providing important analytics.