Texas General Contractor Chooses Lead Liaison to Support and Simplify Marketing
Dallas, TX – Bartlett Cocke General Contractors has been in business since 1959. They are one of the largest, most respected and trusted general contractors in the state of Texas. So, it’s no surprise that they found themselves in need of an enterprise-ready marketing automation solution that would support their efforts.
In a video testimonial released this week, Bartlett Cocke’s marketing team explains why they chose Lead Liaison as their partner. “Lead Liaison was very proactive,” says Kirk Kistner, Vice President of Marketing and Business Development. “They helped us get set up with what would work best for us. As a general contractor, we are unique to a lot of the other users of a product such as Lead Liaison. We have a very defined audience, and Lead Liaison helped us define our outreach and messaging.”
“Unique” is what Lead Liaison does best. With a world-class support team behind the scenes, the sales and marketing solutions provider is able to zero in on a client’s process and pain points, and provide support exclusive to those needs.
Bunmi Collins is the Manager of Corporate Marketing and Branding at Bartlett Cocke. In the testimonial, she explains how Lead Liaison’s White Glove service gives her exactly what she needs. “Lead Liaison’s support team is very helpful and prompt, but I’m that kind of person that really appreciates having that one-on-one phone call walking me through the process if I have a question,” says Collins. “The Lead Liaison’s White Glove service gives me that opportunity.”
The testimonial goes on to cover several ways that they put Lead Liaison to the test. Bartlett Cocke wanted to determine if Lead Liaison’s platform would work for their company and for the construction industry. They focused the initial campaigns on a few upcoming events. They were able to thoroughly test out the platform and better understand their engagement with clients and prospects. They were pleased with the results.
“My favorite feature of Lead Liaison is the ability to create reports and to filter them down, so that I can get a better idea – very quickly – of what the end user is doing, and how they are utilizing our content.” says Sharee Bridges, Digital Marketing and Multimedia Specialist for Bartlett Cocke. “For me, in a position like mine, that’s one of the only ways to track what’s happening on the other end.”
From start to finish, Bartlett Cocke found that Lead Liaison streamlined their process and gave them the insights they were looking for. The platform is flexible enough to accommodate their unique needs, and Lead Liaison’s support team empowers them to be more effective and efficient.
To view Bartlett Cocke’s video testimonial, plus many more, click here.
About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).