Lead Liaison Launches Google AdWords Connector

Google AdWords


Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. This is important to see which keywords, ads, or campaigns are best at driving customer activity. But that’s the extent of what Google can provide. What marketers really need is a powerhouse that communicates between AdWords and their CRM, tying the two together to create a comprehensive representation of where money is being well-spent, what their prospects are interested in, and the ability to create actions around their prospect’s AdWords behavior.

Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. The Connector pulls in sales and opportunity data from the user’s CRM and ties that in with AdWords data to present a full ROI analysis on AdWords Campaigns and Keywords. Users can now track ad impact from Click to Close!

How It Works

In just a few simple steps, Google AdWords can be connected to Lead Liaison’s Revenue Generation Software®. Campaigns, groups and ads will be imported within minutes. Prospects that first come to a business’s website through an AdWords ad will be automatically tagged within a Google AdWords-specific Lead Liaison Campaign.

Why It’s Valuable

The AdWords integration provides valuable tracking insight to help sales and marketers better understand how a lead originated, what ads they click through, and when deals close – measuring ROI using ad spend automatically imported and updated from Google Analytics. Lead Liaison’s Paid Search reports provide analytics on paid search keywords as well as statistics on Google AdWords campaigns. These statistics can then be tied back to CRM opportunity value and revenue to measure ROI. Lead Liaison also provides a “Last Paid Ad Click” automation filter for AdWords activity, giving users the ability to analyze or re-target prospects around their AdWords activity.

“Lead Liaison’s integration with Google’s marketing services is really helpful. Their recent Google AdWords solution helps us better attribute AdWords campaigns to website activity, and complements their integration with Google Analytics. Nice to see these natively integrated connectors with Google!” – Mike McGrail, Director of Marketing at Administrate

This Connector is the newest in a growing list of enhancements that Lead Liaison pushes out on a regular basis. The accomplished marketing automation company is known for their responsiveness to ever-expanding industry standards. “It’s very important to us to stay ahead of the game,” says Director of Marketing and Client Relations, Jen Worsham. “When we see an opportunity for improvement, we immediately respond. The ability to listen and quickly adapt is what many clients love most about our company, and we’re really proud of that.”

About Lead Liaison

Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit or call 1-800-89-LEADS (895-3237).


Marketing Guru Covers: Social Posting and Targeting

Social Media TargetingIt’s time to think about social posting and targeting. There’s a common misconception that all social networks are the same. Companies think they need to target the same people, regardless of the network, but that isn’t the case. You need to adopt a unique strategy for each network. Some networks cater to B2B or B2C markets, and some focus on specific age groups. Understand the various demographics so you can get more out of social networking.


Facebook is mainly geared toward B2C marketing, although some B2B marketing does take place on the site. In fact, this is the top social network for B2C marketing since consumers spend most of their online social time on the site. That makes Facebook an excellent place for businesses to connect with their consumers, especially since everyone uses the site. It’s popular with people of both genders and all ages.

Still, B2B companies use the site to show off their human sides. If you run a B2B business, don’t be afraid to use the network. You just don’t need to post every day, like B2C businesses do. Post once a week instead.


Like Facebook, Twitter is available for both B2B and B2C marketers, but it is most appealing to B2C marketers. The site is popular with college-educated people under 50, so this is a good option for people who are trying to reach a specific target market. Use this social network to educate people and to provide interesting and compelling news. It’s also a great place to make connections with other folks in your industry.


Google+ is one of the most interesting social networks out there. While it hasn’t caught on as much as Google would like, most companies and people have Google+ pages. When companies sign up for Google Places and people sign up for Gmail accounts, they create Google+ pages. This has created a huge opportunity for marketers to reach their targets.

As of right now, 59 percent of Google+ users are men, and around a third of them are between the ages of 25 and 34. However, if businesses start to use the tool that is in front of them, there is no telling what will happen with this social network.


LinkedIn is the B2B marketer’s haven. The network is full of professionals, and you can use it to target them and get immediate results. This is the only social network where the majority of the users are 30-64. Educational content works well on this network. Use your advertising space to teach others about your industry.

Social networks provide B2B and B2C marketers with countless opportunities. Don’t put all of your marketing efforts into a single network. Branch out so you can reap multiple rewards.

See how Lead Liaison’s software helps you manage and track your social media efforts here.


Lead Liaison Brings Marketing Automation to Google Apps for Work and Google Chrome

Industry Innovator Puts Sophisticated Power Into the Hands of a Salesperson

Allen, TX (PRWEB) March 17, 2015 – Lead Liaison brings marketing automation to Google Apps for Work and Google Chrome. Sales emails just got a whole lot easier with Lead Liaison’s introduction of Send and Track™ for Google Chrome. Now, sales people have the power of sophisticated marketing automation at their fingertips, fully integrated with Google Apps for Work and Google Chrome.

Companies typically standardize their business software on Microsoft or Google. Lead Liaison sees more and more small to medium sized businesses using Google for email, calendar and document management. When companies use Microsoft, they typically send their email through the Microsoft Outlook email client. Lead Liaison’s Send and Track™ product has supported Microsoft Outlook for years, including 2007, 2010, 2013 and Office 365, in 32-bit and 64-bit versions. With the introduction of Send and Track™ for Google Chrome the companies sales efficiency software now covers the majority share of email clients used by professional sales people.

Companies like ToutApp and Yesware lack the ability to deeply integrate into powerful sales and marketing automation software, which Lead Liaison has been offering ever since the company’s game-changing software was introduced in 2013. With a deeper level of integration into Lead Liaison’s Revenue Generation Software® platform, sales people can now nurture and educate prospects on the fly, right from within the Google compose window. In additional to nurturing, sales people can insert top performing marketing content and templates into their 1:1 emails, making Lead Liaison a powerful solution for companies standardizing on Google’s platform. Sales people can also add prospects into lists, such as a newsletter or update lists with a few button clicks.

Lead Liaison’s VP of Customer Success, Alan Page, says:

“Google just got marketing automation! We’re pleased to surpass other marketing automation vendor’s capability to tie into Google Apps for Work. What we’re doing is unparalleled in the industry. Getting this solution to market has helped us continue our disruptive path as the highest value per dollar solution for marketing automation.”

The enhanced offering that now includes solutions for Google Chrome and Google Apps for Work gives Lead Liaison’s enterprise-grade marketing automation software a booster shot with more best-in-breed sales tools.

Lead Liaison is planning more enhancements in 2015 to its Microsoft Outlook integration to pair up with its integration with Microsoft Dynamics. Send and Track™ for Google Chrome will also be enhanced to include game-changing features such as browser-based notifications, advanced statistics and other powerful sales capabilities.