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Lead Liaison Press Release

Lead Liaison Sales and Marketing Software Integrates with Slack

Lead LiaisonDallas, Texas – “Great work, team! We just closed a NEW DEAL!”

Imagine your team receiving this instant notification the minute a new deal closes. Would this elicit feelings of excitement, motivation, and inspiration across the staff? Would it encourage a little friendly competition between salespeople? Would it trigger the appropriate team members to complete deal-related tasks?

That is the intent behind Lead Liaison’s newest integration with team communication and collaboration software provider, Slack. Slack’s IPO has been one of the highlights of the stock market in 2019. The timing of Lead Liaison’s integration couldn’t be any better. Lead Liaison’s software is used by marketing and sales teams worldwide to capture and manage trade show and event leads, automate marketing, and enable more efficient sales processes. The Slack integration enables the system to automatically post notifications for any number of reasons. 

For example, whenever the sales team closes a big deal, Lead Liaison can post a notification to any Slack channel alerting everyone of the good news. Or, whenever a contract is about to expire, Lead Liaison can remind your contracts team via the contracts channel. What if a V.I.P. lead is captured at your company’s biggest tradeshow and you want to share the news with your business development team on the #bizdev Slack channel? Possibilities are endless. The Lead Liaison and Slack integration fosters greater communication across organizations.

“This is one of those enhancements that we were really looking forward to, ourselves,” says Jen Worsham, Director of Marketing at Lead Liaison. “Not only was it a priority for many of our clients, we also knew we would benefit from better communication. We use our own software, as you can probably imagine. Automating Slack notifications as a part of our processes enables better communication and ultimately increases productivity.”

To learn more about Lead Liaison’s Slack integration, contact the team here

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that help businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and sales automation to boost sales effectiveness. Additionally, Lead Liaison is the global leader in event lead management, enabling companies to capture and manage leads from trade shows and events. Lead Liaison blends ease-of-use, a flexible architecture, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237). To access our Press Kit, visit www.leadliaison.com/press-kit.

Finding Solutions with Marketing Automation

Have you got some marketing or sales problems? It’s time to find solutions with marketing automation. Most marketers end up only using marketing automation as a glorified email system, when there is so much more they could be doing! There are many underutilized features. Instead of looking at your marketing automation company as a bunch of really cool features, try to focus more on the solutions that they bring.

Problem: Our company just lost our best sales person. Now we’ve got to start from scratch with someone else. We don’t have the time or resources to slow down right now!

Solution: Marketing automation will help your company build a process around different phases of your business. For example, discovery meetings, post-demos, new customers, anniversaries, these are all important events in a prospect’s lifecycle that you could systemize for your company. Marketing automation is the right tool to help you implement a process around each of these events. When sales and marketers use these resources, they spend less time doing it manually and communicate your company’s messaging more accurately and consistently. When there’s a process in place, it makes it easier to insert or replace new employees and help them get up to speed; thereby lowering the cost of employee turnover.

Problem: I’ve overused the method of email communication. I need more ways to communicate with my prospects.

Solution: Companies that follow up their initial contact using different methods, in a persistent manner, get people thinking about them more and more. They wonder why this company is spending so much time trying to contact them. Research shows it takes anywhere from 5 to 7 touches in B2B sales before you can get someone’s attention. All five touches shouldn’t use the same communication channels though, they should be different, hitting the prospect from different angles. It could be a postcard, a text message, or even a handwritten letter! Find a marketing automation company that offers multiple channels of communication. Lead Liaison has the most channels of communication on the market.

Problem: I need to shorten my sales cycle.

Solution: It’s a known fact that nurturing leads shortens sales cycles by 23% and increases deal size by 47%. What salesperson wouldn’t want to close bigger deals, faster? Lead nurturing is a subtle way to build stronger relationships with people. The way to communicate is through education, and not blowing up the person’s cell phone or inbox with constant messages asking them if they’re ready to buy. You also want to make your communication personal, with your communication coming from the salesperson (lead owner). This is the entire concept around inbound marketing. Educate people, and when they’re ready to buy they’ll contact you. Nurturing workflows are typically setup by a marketer and used, and reused, over and over by the sales team. Nurturing is a 1:1 strategy, not a one-to-many strategy, and can be applied to prospects, customers, or partners. Check out the “Help Sales” portion of our Marketing Automation Playbook for some ways in which nurturing workflows could be used.