Why Blogging Should Be a Key Part of Your Marketing Plan

BloggingDid you know that 70 percent of the links that people click on online are organic?

In other words, 7 out of 10 internet users ignore paid ads and click on natural links, like blog posts and articles, instead.

While there are many ways to attract organic traffic, blogging is the best option. Companies that run blogs have 434 percent more indexed pages than companies that don’t blog. That means they have 434 percent more chances to get those organic clicks.

With amazing stats like that, you probably think that blogging is hard to do. In reality, it isn’t just effective. It’s also incredibly easy.

Easy Content Creation with Blogging

Blogging has never been easier than it is right now. Software like WordPress allows companies to create and manage their blogs for free. The simple interface is easy to use, and you can even customize the design without any technical knowledge. These simple tools have leveled the playing field and made it easy for everyone to blog.

Creating your blog is one thing, though. Running it effectively is another. Follow some tips so you can get the most out of blogging.

Tips for Blogging

First and foremost, you need to write blogs that people want to read. Use your social media channels to pick your followers’ brains. Find out what they want to read about and then write about those topics.

You can also repurpose some content for your blog. Take an e-book that you’ve written and break it up into blog posts, or turn an interesting press release into a blog. This will make it easier for you to keep coming up with new content.

Next, you need to remain consistent with your blogging. If you post once a week, post on the same day. Don’t miss a week or people will think your blog is dead.

You also need to use keywords in your blog posts. That way, people will find you. Use the AdWords Keyword Planner or another tool to find your keywords. Also, don’t go with simple keywords. Use long-tail keywords so you reach your target market.

Finally, use social media to promote your blog posts. Share your posts across all of your social media channels and write a short snippet of what each post is about. This is a great way to get more traffic.

Now, you finally are ready to start blogging. Download the software and fine-tune the design. Then, write your first post and introduce your new blog to the world. It won’t be long before you reap the benefits of blogging.

Interested in tracking the activity that your blog receives, and having the ability to continue to nurture those potential clients in new and inventive ways? Request a demonstration of our marketing automation software from one of our experts!