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Check out some of our most recent blog posts:

Why Lead Nurturing is Essential for B2B Marketing

January 28, 2014/1 Comment/in Best Practices, Lead Nurturing, Revenue Generation Blog/by Lead Liaison

B2B buyers are the toughest consumers to secure, because their decisions are based on the needs of an entire business rather than one particular person. It is harder for marketers to accurately profile the lead and determine their specific stage in the buying process. Company purchases could require a series of tests, comparisons, and approvals […]

How To Nurture Leads With Your Mobile Phone

January 23, 2014/0 Comments/in Lead Nurturing, Revenue Generation Blog/by Lead Liaison

When it comes to nurturing leads, it means that you have a system through which you are able to communicate with potential clients constantly until they become fully fledged clients. This is done by giving out helpful information and making sure that your brand sticks in the minds of your potential clients. So you have […]

The Importance of A/B Marketing Strategies on the Web

January 22, 2014/0 Comments/in Marketing, Revenue Generation Blog/by Lead Liaison

Did you know that a website’s design matters? The way your website was designed has an impact on your client’s reaction! Websites are normally designed with a certain aim, which is a call to action. The achievement of this call to action goal highly depends on the user’s response to the website content. With regard […]

How to Get the Most from Your Leads

January 21, 2014/0 Comments/in Lead Management, Revenue Generation Blog/by Lead Liaison

Every lead has different intentions, needs, and potential for conversion. Businesses that focus all of their energy on lead generation won’t generate the revenue they expect, because not all leads are created equally. Some leads may be ready to make a purchase while others will require additional information before they can make an informed decision. […]

Analyzing Forbes’ 12 Step Process for Lead Nurturing

January 20, 2014/0 Comments/in Best Practices, Lead Nurturing, Revenue Generation Blog/by Lead Liaison

In an effort to stay on top of trends, I am constantly researching new techniques to improve various aspects of the marketing automation process. During my research, I came across a two year old article that covered many of the same lead nurturing techniques that are utilize at Lead Liaison. Forbes article, the twelve step […]