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Boost Demand Generation through Sales and Marketing Alignment

June 5, 2014/0 Comments/in Best Practices, Lead Generation, Revenue Generation Blog/by Lead Liaison

We know successful deals aren’t created and closed by the sales team alone; there’s significant homage due to the marketing team in their demand generation efforts and kick-starting the funnel. To maximize outcome, the secret is to enable your business to boost demand generation through sales and marketing alignment. Don’t get us wrong—this doesn’t mean […]

The Value of Multi-Channel Marketing

May 30, 2014/5 Comments/in Best Practices, Marketing, Revenue Generation Blog/by Lead Liaison

In today’s marketplace, it’s essential to reach as many customers and prospects as possible. The best way to communicate with your target audience is with multi-channel marketing. Using just one marketing method – such as email – is no longer enough to remain competitive. The various marketing channels all offer unique advantages for promoting your […]

How to Design a Successful Lead Distribution Process

May 29, 2014/0 Comments/in Best Practices, Lead Distribution, Revenue Generation Blog/by Lead Liaison

Don’t let another lead slip through the cracks because of poor lead distribution practices. Minimize human error through an automated distribution system while also implementing an analytical way to effectively distribute your hard-earned leads. There are several methods of lead distribution to choose from; it is critical that you have done due diligence in determining […]

Create Content That Nurtures Your Leads

May 27, 2014/0 Comments/in Best Practices, Lead Nurturing, Revenue Generation Blog/by Lead Liaison

Use your inbound marketing strategies beyond lead generation—learn how to create content that nurtures your leads too. Once leads have been generated and placed into the appropriate sales funnel, it’s crucial to qualify leads accordingly and determine as quickly as possible if a lead is not interested in you. There are several things to keep […]

3 Ways Marketing Automation Helps Qualify Sales Leads

May 21, 2014/0 Comments/in Revenue Generation Blog/by Lead Liaison

Don’t waste your sales reps’ valuable time and energy chasing leads that are dead ends or aren’t your ideal buyers. But how do you weed out unfit leads from your database? It’s tedious work, even with the ability to do extensive research online. Let software relieve some of these headaches by using marketing automation to […]

Check out some of our most recent blog posts:

Boost Demand Generation through Sales and Marketing Alignment

The Value of Multi-Channel Marketing

How to Design a Successful Lead Distribution Process

Create Content That Nurtures Your Leads

3 Ways Marketing Automation Helps Qualify Sales Leads

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