When a suspect enters your lead management system, how long will it take to move her into your CRM? That depends. Today’s B2B buyers are more reluctant to speak with a sales agent until preliminary research has been done, typically through the Internet. It can take weeks, months or years to elevate that contact to […]

The majority of marketing leads, regardless of their quality, are lost before being converted into a sale. In today’s competitive global marketplace every company needs a system for improving their conversion rate and capturing more leads. B2B marketing and lead generation experts have determined that a lack of effective lead nurturing is the primary cause […]