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Do you have B2B leads that aren’t converting to sales because they are falling through the cracks of a poorly managed sales funnel? If your company’s lead management system isn’t preserving your marketing leads, you’re not alone. According to B2B experts, 80% of leads aren’t converted because of poor lead management. The good news is […]
When meeting clientele for the first time, businesses hope for optimistic outcomes which often stem from productive meetings, albeit over telephone or internet. Much like anyone would nurture important personal relationships, fostering what new leads you’ve managed to harvest from B2B lead nurturing connections should adequately reverberate your intent to remain faithful, loyal and attentive to these […]
Last week there was a tectonic shift in the marketing automation industry when Oracle acquired Eloqua. When Oracle acquires anyone it’s a big announcement just like it was when they bought Market2Lead and RightNow. Oracle is melding together what they call the Oracle Customer Experience (CX) that creates an end-to-end experience for customers covering service, sales […]
Modern businesses need to focus more on building long-lasting B2B relationships than they ever have in the past. There are new businesses popping up daily and buyers are well aware of the plethora of options they have available. Global commerce has opened the doors to endless competition. Company’s need to stand out and prove themselves. […]
The effectiveness of the entire marketing automation process relies on the ability to score and qualify leads based on their likelihood of conversion. The criteria developed to rank these leads must capture the demographic and behavioral characteristics of an ideal lead. Once a profile for an ideal lead is created, all leads are ranked based […]