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Check out some of our most recent blog posts:

Consistently Improve Your B2B Lead Scoring Models

January 21, 2013/0 Comments/in Best Practices, Lead Scoring, Revenue Generation Blog/by Lead Liaison

Salesmen find implicit data most viable when assigning new values after successful B2B lead scoring campaigns have commenced while marketing professionals remodeling new campaigns would find explicit information more plausible, especially when leads which previously were unsuccessfully nurtured need shifted towards different niche markets. Whichever angle your current goals reside, consistent improvements to B2B lead […]

How Customer Engagement Data Can Fuel Lead Scoring

January 18, 2013/0 Comments/in Lead Scoring, Revenue Generation Blog/by Lead Liaison

Lead scoring is a systematic, data-based approach to understanding where a lead is at in their buying process. This is done so marketers will have a great knowledge of how to nurture a lead with the right content until they are ready to commit to a purchase. Once the lead is ready to make a […]

Five Steps to Creating an Effective Customer Profile for Lead Scoring

January 17, 2013/0 Comments/in Best Practices, Lead Scoring, Revenue Generation Blog/by Lead Liaison

Lead scoring can save a company significant time and money if scoring is done based on an accurate and effective customer profile. The first step in every lead scoring initiative is to create a profile that captures your ideal lead. This is the benchmark all future leads will be ranked against. These are six simple […]

Lead Scoring Attributes: Hidden Information That May Not be Included

January 16, 2013/0 Comments/in Best Practices, Lead Scoring, Revenue Generation Blog/by Lead Liaison

When you use a lead ranking system like the one in our Lead Management Automation™ platform, you’ll find that leads are prioritized according to fit and behavior. Lead scoring combines a grade for explicit attributes, which indicates fit, with a score for implicit attributes, which indicates an interest level. While implicit attributes measure digital body […]

Why Businesses Need Lead Grading and Lead Scoring

January 15, 2013/0 Comments/in Lead Scoring, Revenue Generation Blog/by Lead Liaison

Every lead that comes in contact with a given website has the potential to be converted into a sale at some point or another. In fact, 98% of all website visitors never submit a form, which means they could go completely undetected. That is why marketing automation has become so vital to the success of […]