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It’s important to start managing time during B2B lead scoring crusades. Numerous aspects involving bringing leads into sales departments, doling them out to proper salespeople while keeping these B2B prospects ‘hot’ revolve around properly managing time. It’s rather rudimentary when sending new emails between departments after individuals fill out contact forms requesting more information or […]
Businesses primarily servicing B2B industries invariably find predictive modeling platforms particularly useful when futuristic campaign initiatives are considered. Using strategically placed questions, algorithmic-ally calculating cause and effect while providing consistent updates to computerized modeling makes B2B lead scoring seamless on all levels. Many businesses question the effectiveness current analytical platforms programmed by Google or collegiate campuses since […]
Within the B2B marketing niche, the term “lead score” often refers to the quantification of the behaviors and attributes of a marketing lead. But a lead’s score is typically just one component in a lead qualification matrix. A lead’s total rating (hot, warm or cold) is actually a combination of a lead grade and a […]
In a recent blog titled Developing Behavioral and Demographic Lead Scoring (Part 1) we talked about using behaviors to help score/qualify leads. In this blog post we’ll look at the other contributing factor to lead qualification, demographic lead scoring. Demographic Lead Scoring A demographic lead score is used to identify if a lead has the […]
This is part 1 of a 2 part series on developing behavioral and demographic lead scoring. Lead scoring criteria can be categorized into two distinct types; behavioral and demographics. Every successful lead scoring campaign needs to weigh both sides of their lead’s profile to determine their individual potential for conversion. A lead could have all […]