B2B sales departments juggle leads every day. How do those leads get managed? And how effective is the sales team in closing sales from the marketing leads it receives? Lead scoring can improve sales effectiveness by ranking leads according to various attributes. Let’s dig deeper into how lead scoring benefits sales. Lead scoring programs are […]

Learn how lead scoring can optimize the marketing funnel. Every aspect of lead scoring has the ability to optimize the marketing funnel’s potential for converting leads into customers. Lead scoring is a proven method for assigning value to leads based on their demographic profile and their engagement behavior. Lead scoring helps the marketing team determine […]