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Content marketing is not a waste of time. Like most other forms of marketing, content marketing has the capacity to either set you back, or hopefully get you a ton of great clients. In case you’ve never even heard of it, content marketing refers to sending information to your clients in order to sell your services, tell […]
B2B demand generation is the process of facilitating the buying process through a combination of marketing and sales assets. The purpose of generating demand is to proactively build awareness about your solution and convert a suspect (unqualified prospect) to a customer. Effective demand generation aligns your marketing and sales teams through an integrated system, such […]
Marketing automation can improve web experience management. Web Experience Management (WEM) is focused on managing a user-friendly website by presenting a seamless contextual experience across many digital channels. Marketing automation (MA) is the process of automating manual marketing strategies to improve lead generation. Although both processes are quite different, they share the same main focus: enhancing […]
Marketing automation is like dieting. We’re not too far out from the New Year, are we? It’s already the end of March, but some of us are taking those New Year’s resolutions pretty seriously. Sticking to a gym regimen, spending more time with family, cutting back on the sweets – many resolutions change the lives […]
In this post we continue the discussion about analyzing your B2B marketing analytics. As we mentioned in Metrics to Focus On (Part 3), your B2B marketing strategy should be analyzed for each marketing practice you employ. These days marketing automation platforms are available that provide executives with granular views of how effective their marketing activities […]