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Can Automation Help Marketing & Advertising Agencies?

April 19, 2013/0 Comments/in Best Practices, Marketing, Revenue Generation Blog/by Lead Liaison

Digital agencies have a new tool to gain a competitive edge: marketing automation. And while there are those that wish to focus on simply designing creatives and making social posts, progressive agencies are looking to manage their clients’ marketing lead pipelines. Marketing automation (we prefer the term “revenue generation”) provides a multi-layered way to show […]

Marketing Automation Improves Sales Pipeline Management

April 18, 2013/0 Comments/in Best Practices, Lead Management, Revenue Generation Blog/by Lead Liaison

For most small to mid-size B2B companies staying competitive with the “big boys” is a day-to-day challenge. Solution pricing, available resources, and operational costs must be constantly managed to remain viable. The most important business practice, sales, is often managed poorly so perfectly good sales leads slip through the cracks as a bare-bones staff tries […]

You’re Bleeding Money if You Don’t Qualify Leads

April 17, 2013/0 Comments/in Best Practices, Lead Qualification, Revenue Generation Blog/by Lead Liaison

Lead qualification is all about determining a particular lead’s likelihood to buy. Qualification should be based on a few scoring factors – meaning, not all leads are created equal so you shouldn’t necessarily treat them as such. You’re bleeding money if you don’t qualify leads. In qualifying leads, one thing to look at is the likelihood that […]

Marketing Automation and Marketo IPO (Another View)

April 16, 2013/0 Comments/in Revenue Generation Blog/by Lead Liaison

Alex Williams of TechCrunch reports that as of the end of Q4 in 2012, Marketo was at a deficit of about $82.2 million. [1] The $75 million IPO obviously won’t relieve Marketo of all that debt, but it will do one thing: position them for new growth and marketing. In the fast-paced business world of grow-often-grow-more, […]

Marketing Automation and the Marketo IPO

April 15, 2013/0 Comments/in Revenue Generation Blog/by Lead Liaison

We’ve got some thoughts to share on marketing automation and the marketo IPO. We’ve watched our competitor, Marketo, over the years and we must say their growth has been impressive. Marketo has helped put marketing automation on the B2B services map. The company recently announced plans to file a $75 million initial public offering (IPO) […]

Check out some of our most recent blog posts:

Can Automation Help Marketing & Advertising Agencies?

Marketing Automation Improves Sales Pipeline Management

You’re Bleeding Money if You Don’t Qualify Leads

Marketing Automation and Marketo IPO (Another View)

Marketing Automation and the Marketo IPO

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