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Lead scoring is a systematic, data-based approach to understanding where a lead is at in their buying process. This is done so marketers will have a great knowledge of how to nurture a lead with the right content until they are ready to commit to a purchase. Once the lead is ready to make a […]
The way B2B buyers are buying and budgeting solutions has changed. The internet era has permanently altered B2B buyer’s behavior. In today’s age, an abundance of information is available online via web pages, press releases, social media and blogs. As a buyer, all you need is time and a browser. A study, pioneered by DemandGen […]
Time consuming, process oriented, overwhelming…these are just a few ways of describing the task of business to business lead generation. Sales people are under more pressure than ever and always facing the “what can you do for me now” message from management. Inside and outside sales people have little time for sales prospecting and nurturing; […]
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