Lead Liaison Dallas, Texas – Lead Liaison, the leader in sales and marketing automation solutions, has added yet another free tool to their growing list of resources available to sales and marketers worldwide. The solution is appropriately named Website Visitor Converter.

Brad Froese, Director of Marketing, acknowledges one of the primary challenges marketers must overcome:

“Marketers are constantly trying to figure out what type of content to put on their website. They understand inbound marketing is a critical growth strategy. However, it’s hard to figure out where to draw the line. What should be given away for free and what should be gated?
Gated content should be valued enough by a visitor to exchange for their coveted email address. Once they’ve determined what that valuable “free” content is going to be, marketers can use Website Visitor Converter to gate it for free. They can also set up and manage passcodes, and easily style gated prompts to match corporate branding. It’s a really flexible plugin for any website built on the WordPress platform.”

The solution can operate in one of two ways. First, it can be used for free to gate valuable website content. Interested website visitors can provide their email address to access the content. Through an integration with a leading email validation provider, email addresses can be verified for authenticity prior to accessing the content. Alternatively, content can be gated by a pass code. The pass code can be handed out ahead of time and used to unlock access. Second, the solution can integrate with Lead Liaison’s sales and marketing automation platform. When a visitor provides their contact information, they can easily be added into an automated workflow or drip campaign.

Website Visitor Converter is a free, downloadable WordPress plugin available directly from the WordPress.org catalog, and can be downloaded here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that help businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and sales automation to boost sales effectiveness. Additionally, Lead Liaison is the global leader in event lead management, enabling companies to capture and manage leads from trade shows and events. Lead Liaison blends ease-of-use, a flexible architecture, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237). To access our Press Kit, visit www.leadliaison.com/press-kit.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that help businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and sales automation to boost sales effectiveness. Additionally, Lead Liaison is the global leader in event lead management, enabling companies to capture and manage leads from trade shows and events. Lead Liaison blends ease-of-use, a flexible architecture, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237). To access our Press Kit, visit www.leadliaison.com/press-kit.

The Last Thing Anybody Needs is Another Boring Virtual Event

This September of 2020, about 6 months into the COVID-19 pandemic, we here at Lead Liaison noticed an interesting comment on LinkedIn from Katherine M. describing the 3 factors that entice her into engaging with a virtual event:

“For me it’s either

1) I learn something EXTREMELY valuable;
2) I get to connect with awesome people; or,
3) it’s super fun and/or entertaining”

We agree 100%!

Virtual events absolutely demand one of these 3 elements (and preferably all 3!) to avoid coming across as flat, boring, useless agents of overhype.

Let’s start with #1 – Educating and bringing extreme value to your audience

First and foremost, you must understand the wants and needs of your audience going into the event. Pre-event polling regarding potential topics on a scale of 1 to 10 will help your team to evaluate and further facilitate the presentations that will help bring in more attendees and keep them involved over the course of your online event.

Be sure to make the best use of imagery! Look to create fascinating and quick informational videos with colorful images, interactive elements and photography that commands attention.

Keep educational portions concise. Provide links to additional resources on your company site if your participants would like to learn more. The last thing you want to do is have your event drone on like a requirement that attendees must sit through in order to benefit, because trust us – home distractions, email inboxes waiting to be cleaned, and a treasure trove of other online diversions are readily available and waiting to steal your thunder.

Think strategically about how your team can interject sales initiatives, sponsors, and other business strategies along with vital education that will help your virtual event attendees find value in the time they invest.

Moving along to #2 – Helping produce authentic connections with inspiring like-minded people

Your event must allow time for participants to network and create friendships and new connections. Live chats and Q&A’s in sessions are wonderful, but encourage your team to think deeper about how they can help facilitate introductions and lasting relationships between audience members.

Breakout rooms, well thought out roundtables with attendees who are pre-determined to benefit each other from dedicated discussions, and ease of use connecting via social media during the event can add a next-level feel to your virtual event.

There is even software that provides online cocktail happy hours designed to allow for 5 minute discussions (much like speed dating). Use the premise of connecting with others over a drink as a tool to keep people at your event engaged and curious about what’s coming next. The opportunity to unwind, connect and discuss hot topics after a full day of learning together is a welcome conclusion.

Finally, and perhaps most important, we arrive at #3 – Bring the fun and entertainment!

We’re all living through unprecedented times that few have previously encountered. The wide spread use of masks, physical distancing and navigating a climate of ever changing politics and science has instilled an elevated desire for fun, captivating and thrilling experiences.

Gamify your event with classic trade show games such as Spin to Win (similar to Wheel of Fortune), Pick a Winner (akin to drawing a business card from a bowl), or online Scratch-Offs. Set probabilities of winning and automate gift cards to be emailed to the winners.

Perhaps your team is more interested in hosting a casino night with marketing gamification fun including Blackjack, Slot Machines or Roulette with real-time leaderboards. Competition amongst attendees promotes participation and guarantees engagement!

Think about the event from an attendee’s perspective. If your team was taking part in the virtual event instead of running it, what would THEY want to include to make the experience appealing and enjoyable throughout the course of the sessions?

The stellar news is that by integrating game dynamics before, during and after your event, you can assist in converting passive attendees into ENGAGED participants.

Lead Liaison’s gamification features are self-service and integration is inexpensive, simple and most importantly – FUN!

Don’t hesitate to reach out with ideas on how we can help liven up your next event!

Lead Liaison Announces Free Lead Generation Tool Dubbed Website Visitor Converter