Lead Liaison

Giving Salespeople a Lead Generation Tool with Visitor Tracking

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Giving Salespeople a Lead Generation Tool with Visitor TrackingEvery Salesperson Needs a Good Set of Lead Generation Tools

When it comes to surviving in the world of B2B and B2C sales today, your business needs every lead generation tool available. Regardless of whether you actually sell services and/or goods online or have a brick and mortar business and are trying to attract more customers, you still need tools in place for generating leads. Visitor tracking is an incredibly effective tool for doing just that.

The reality is that you probably have more people who are primed to be excellent leads visiting your website than you know. Unfortunately, when you do not know about those leads, you cannot take action. Visitor tracking is designed to help you identify every possible lead and provide that relevant information to your salespeople, so you can ensure that there is never an opportunity lost.

What Exactly Is Visitor Tracking?

Visitor tracking works to provide your salespeople with the ability to monitor visitors to your website by name, company, and/or location. With this information, your salespeople will be better able to identify prospective clients as well as their needs. As the world of business becomes increasingly competitive, visitor tracking is beginning to form the crux of all online marketing efforts.

If your business has a sales team in place, you need visitor tracking. Most companies provide a number of tools to help their sales teams succeed, and marketing automation is an effective tool. Visitor tracking is another lead generation tool designed to aid your sales team in approaching potential customers intelligently and at the right time. When handled correctly, visitor tracking can help your sales team work more efficiently and effectively.

Visitor tracking can be particularly beneficial if your sales team travels to networking events, conventions, or tradeshows. Rather than having your team waste significant resources following up via phone with contacts, you can instead take advantage of visitor tracking to ensure that you make contact with prospects when they are ready.

As digital marketing efforts continue to evolve, it becomes incumbent upon businesses in every sector to make the most of every available opportunity. Visitor tracking can help your sales team stay competitive. Get out there and grab a great lead generation tool for your company!

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Lead Liaison

Identify People that Visit Your Website

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Identifying People that Visit Your WebsiteYes You Can! Identify People that Visit Your Website

So, you’ve got a website up and running and you think you’re doing well in terms of attracting people to your website. While that’s certainly a positive step, you might be missing another critical piece of the puzzle. You also need to identify people that visit your website. Why does that matter, you might wonder?

Why You Need to Identify People that Visit Your Website

Perhaps the biggest reason for identifying who visits your website is so that you can take advantage of the ability to offer your visitors personalized content. If you already have great content on your website, why do you need to be concerned about personalized content? A few reasons, actually. Along with increasing your open rates and click-through rates, personalized content also helps drive higher conversion rates.

The only way you can achieve that level of personalization is by knowing who is on your site, however. Without knowing exactly who is visiting your site, there is a certain amount of ambiguity regarding your target audience. Personalized content helps to cut through that and also works to build trust by delivering relevance based on the wants and needs of your audience. Visitor tracking allows you to deliver the right content to precisely the right person at the right time. When you are able to do that, you will be able to convert more visitors into paying customers. Without visitor tracking in place, it’s likely you are missing incredible leads and opportunities because you simply do not know about them. There is no need to miss those leads. We encourage you to check out Lead Liaison’s solution for website conversion and engagement, called SiteEngage™.

Ensuring that you have the right tools in place for identifying the people who visit your website is essential. Ultimately, it’s simply not enough to know how many people are visiting your website. You also must be able to target precisely who is visiting your website and what it is they hope to gain from your website, your content, and your products and services. Once you are able to do that, you will be in a much better position to deliver exactly what your customers want and watch your conversion rates start climbing.

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Lead Liaison

Website Visitor Tracking Isn’t Just for Salespeople – It’s for Marketers, Too

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Website Visitor Tracking Isn’t Just for Salespeople—It’s for Marketers, TooWebsite Visitor Tracking Isn’t Just for Salespeople

Think website visitor tracking is just for salespeople? Think again! While visitor tracking does offer a number of important benefits for your sales team, marketers can also take advantage of the opportunities offered by effective visitor tracking. That’s why we’re confident in saying website visitor tracking isn’t just for salespeople, it’s for marketers too!

Stop and think for a moment. How do you know the best way to reach out to prospects and capture their attention? Suppose you are planning a new marketing campaign—what words would best resonate with your target audience? You could guess. You might even review past marketing campaigns to determine what worked and what didn’t. Without knowing exactly who is visiting your website, however, you would simply be taking a shot in the dark.

Gain Insight Into Your Website’s Visitors

Website visitor tracking can provide you with a wealth of information that can be used in a variety of different ways. Along with determining precisely when is the best time for your sales team to reach out to prospects, visitor tracking can also help you design the most effective marketing campaigns possible.

Once you know exactly who is visiting your website, and are able to identify their primary interests, you will be able to deliver highly customized, personalized content. That can prove to be invaluable in terms of crafting content that is most likely to catch the attention of your target audience. This will not only help your marketing team deliver more effective content, but will also help you save a tremendous amount of time and resources. Rather than spending time on content that is destined to be ineffective, meaning you eventually have to go back to the drawing board, you can instead focus your attention and efforts on designing highly customized marketing campaigns that will truly resonate with your target audience.

Marketers today need every available tool and advantage they can muster. When implemented correctly, website visitor marketing can help your business move ahead of the competition by gaining tremendous insight into what your visitors are thinking and what they want from you.

Measure Return on Marketing Campaigns

We’ve worked with companies using 3rd party software to send out email campaigns or hired 3rd parties to send out email campaigns on their behalf. A little known secret of website visitor tracking is that you can add special hooks into the links inside your 3rd party emails to measure click-through activity and subsequent engagement on your website. Website visitor tracking brings it all together. For example, we’ve worked with automotive companies (car dealerships), that are sending out email campaigns from four to five different vendors at a time. How do you know which vendor’s campaign is delivering results? With visitor tracking it’s easy to answer those questions.

Check out how our company saved $9,618 on an email marketing campaign by using website visitor tracking!

Yeah, now you see website visitor tracking isn’t just for salespeople.

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Lead Liaison

What You Didn’t Know About Website Visitor Tracking

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What You Didn’t Know About Website Visitor TrackingThink website visitor tracking will only tell you the number of people who visited your website? Actually, you can learn a great deal more about who is visiting your website than simply the number of people visiting. Website visitor tracking tools have advanced significantly in the past few years, and there may be quite a lot that you don’t know about such tools.

Identifying Interests

Along with identifying who is visiting your website, visitor tracking tools can help you identify the products and services those visitors are specifically interested in. This can be particularly helpful if your business happens to offer a vast array of products and services. Rather than trying to guess what a visitor may be interested in, you can instead hone in on precisely what brought that visitor to your website, and deliver content customized to their specific interests. These tools are super handy for salespeople. Because visitor tracking tools will also track people visiting your site, when the salesperson catches wind of such activity, they’ll know what the person’s interests are with a few clicks of the mouse.

Identifying Location

Website visitor tracking tools can also tell you where those visitors are from. Why might that be important? Understanding where a visitor is from not only helps you personalize your content even further, but also helps you customize it. When a visitor sees content that is personalized as well as customized based on his or her location, they are far more likely to pay attention to it. Additionally, you have a greater opportunity to begin developing a rapport and relationship of trust with that visitor. Ultimately, this leads to a better opportunity for converting that contact into a customer.

Timing your Follow Up

By implementing website visitor tracking, you can also find out when someone is visiting your website. Once you know when someone has visited your website, you draw on a tremendous amount of insight. For instance, this can help you to understand the best potential time to reach that individual, as well as what might be driving his or her motivation for visiting your website. Timing is huge in sales. With tools like these salespeople can nail their timing!

Website visitor tracking is about much more than simply keeping a tally of the number of people who have visited your website. With the wealth of information offered by visitor tracking, you can craft a far more successful marketing campaign. Now toast with us, as you went from what you didn’t know about website visitor tracking to having a nice foundation in place.

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Lead Liaison

Who Provides the Best Website Visitor Tracking?

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Who Provides the Best Website Visitor Tracking

Want to Know Who Provides the Best Website Visitor Tracking?

In determining who provides the best website visitor tracking, a number of factors must be taken into consideration.

First and foremost, it is important to choose a company with a solid reputation. As digital marketing has become increasingly important, the number of companies providing such services has grown significantly. Do not make the mistake of assuming that just because a company provides a service, they are able to do so reliably. Website visitor tracking can provide your business with a number of benefits, including ensuring that you do not miss out on lead opportunities, and gain crucial insight for your sales team. In order to take advantage of those benefits, however, you need to have the right tools in place. This means choosing a company that has been in business for a while, and not a fly-by-night business that may or may not be there tomorrow.

What Types of Services Are Offered for Marketing Automation and Visitor Tracking?

Along with a solid reputation, it is important to take into consideration other services offered by the company. Website visitor tracking is only one aspect of sales and marketing. Ideally, it is best to choose a company that is able to provide you with a full suite of marketing automation services and tools. Doing so will help save you an incredible amount of time and resources, while also giving you the best opportunity to mount the most successful marketing campaigns. If you really think about it, it’s not really even about who provides the best website visitor tracking. It’s more about who provides a holistic visitor tracking solution, which includes a robust tracking package along with the opportunity to scale into sales and marketing automation.

Finally, consider exactly what you are getting for the price. Take the time to truly compare your options and ensure that you are getting the most service and value. For instance, does the company provide customer support and assistance if you should have any questions or need help with anything? This is a vital aspect that should not be overlooked.

There is simply too much riding on the line in today’s competitive world of online marketing to trust your business to anything but the best for marketing automation and visitor tracking. Taking the time to compare your options and ensure that you know what you are getting can help you to make the most of every available lead opportunity and inbound activity.

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Lead Liaison

Lead Liaison Announces Technology Partnership and Integration with Mailjet

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Partnership Integrates Best of Breed Email Deliverability Platform with Best of Breed Sales and Marketing Automation to Offer Flexible Email Delivery Options

ALLEN, TX — March, 2 2016  — Mailjet, the all-in-one email service provider, and Lead Liaison, the leading provider of sales and marketing automation software to the mid-market, announced a technology partnership to offer customers more choices when delivering their email marketing campaigns. The partnership provides mutual customers with a comprehensive sales and marketing automation front-end platform combined with a robust email deliverability engine.

By integrating the two technologies, customers can connect a multitude of sales and marketing features offered in Lead Liaison’s Revenue Generation Platform® with Mailjet’s suite of tools to deliver, track and optimize email sending. Lead nurturing, lead qualification, lead distribution, extensive website visitor tracking, and website conversion and engagement are just a few of the many tools included in Lead Liaison’s software – all of which work together in harmony. With the integration of Mailjet’s all-in-one email deliverability platform with Lead Liaison’s front end, customers can create sophisticated, intelligent, automated workflows and target high potential customers worldwide with email. Connect your Mailjet account to Lead Liaison and use Mailjet to track your email campaign statistics and boost your chances of landing in the inbox. Mailjet’s solution caters to both large and small businesses, SMEs and startups, adapting to each company’s mailing volume and characteristics.

There’s also a subtle, yet incredibly unique feature that gives customers a high degree of flexibility with their marketing campaigns. Now companies can deliver marketing automation emails through Mailjet, on a campaign-by-campaign basis. This level of flexibility is unparalleled in the market. There’s no other marketing automation provider that gives customers the flexibility of delivering email through different SMTP relay providers, on a campaign-level. This is important as customers might have strong relationships or accounts with SMTP providers, such as Mailjet, and want to sustain that relationship. It also gives customers the flexibility they need to vary email delivery based on campaign type, resulting in more choice and freedom, instead of being restricted to a marketing automation vendors internal email delivery system.

The integration also supports and strengthens Lead Liaison’s accelerated growth in european markets. Mailjet has a strong market presence in Europe and surrounding countries. Mailjet is the European leader in email deliverability and offers user interfaces, documentation and 24/7 follow-the-sun customer support in 4 languages (English, French, Spanish, German). With EU-based servers, Mailjet simultaneously complies with data privacy regulations in Europe, North America and abroad.

“Providing both sales and marketing teams the best tools to help them succeed is very important to Mailjet.” says Stephen Bauer, Director of Business Development at Mailjet, “This is why we are very excited to provide Mailjet as an integrated email deliverability platform on Lead Liaison, a leading provider of sales and marketing automation software.”

About Mailjet

Mailjet is a powerful all-in-one email service provider that not only enables customers to send transactional and marketing email to their contacts but also better understand them, email after email. Mailjet’s intuitive tools and powerful APIs give senders the right amount of analytics to get the most value from each contact, for each campaign, and to reach each inbox. Founded in France in 2010, Mailjet is a market leader for sending marketing and transactional emails and serves more than 32,000 customers globally.

About Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).