November 2013 – Page 2 of 2

Creating successful content is an art form that requires substantial marketing skills. Not every great writer can execute a content marketing campaign that generates worthwhile results. They need to understand the target audience, the brand’s image, and how to connect the two in a meaningful way.

The Creation of a Lead Profile

Successful content creation starts by identifying lead segments, their characteristics, and their current stage in the buying process. Savvy content creation experts will use marketing automation software to monitor and track the online behavior of potential leads. This information is used to create a lead profile and then segment leads into groups with similar needs. Content creation should be catered to each specific group.

The Creation of Perceived Value

Crafty content writers will focus on the potential consumers’ needs and wants, rather than the product itself. They will use the profile generated by the marketing automation software to determine what the lead is actually looking for from the product.

For example, if you are promoting an alarm company, the content should be directed at ways to keep your family safe. Recommending a reliable alarm company can be one of the points you mention, but it should also suggest other effective security measures. This will give the reader added value and show your sincere expertise and guidance.

The Creation of Buzz-worthy Content

Successful content creation should grab a reader’s interest using only the title. Most people won’t read past the title if it doesn’t resonate with them. The art of content creation involves creating unique and compelling titles that inspire people to keep reading. The title has to offer a solution to their problems or clearly demonstrate expertise on a relevant subject.

The Creation of Lasting Relationships

High-quality content is the most effective way to build real relationships with potential leads. Your followers will begin to count on your blogs and content articles for solutions to their problems. If they believe in your expertise prior to making a purchase, they will be more likely to stay loyal once they are a customer.

Content writing is an art form and a skill. Successful content creation requires constant fine-tuning and training, especially since online marketing strategies are constantly changing. I am always looking for new ways to enhance the power of the content I create and promote for my clients. During my recent research I found this fantastic article on; 88 Content Creation Ideas for Better Business Blog, Posts, Images, or Videos. It will give you even more ideas on how to create successful content.

There should be no doubt that your business needs powerful content to communicate with potential leads. Successful content creation can be achieved by first creating lead profiles and lead segments. That priceless information will then be used to create content that builds lasting relationships by offering value that is customized for each segment. These are the necessary marketing skills of all successful content creators. Making it compelling and inspiring a reaction is what makes it an art form.

Content Marketing Provides Answers

B2B marketers must answer potential consumer questions and offer viable solutions to their concerns on their website pages and various social media platforms. These are usually the only places B2B buyers are looking for information. In fact, a recent CMI and Marketing Profs study proved that 93% of B2B marketers use content marketing.

Content marketing is focused on providing followers with a free and helpful online resource using a variety of different marketing channels. Content creation that includes specific questions and answers will have a better chance of appearing at the top of their search results. Content that is effectively marketed using social media, blogs, and lead nurturing campaigns will also make it easier for B2B buyers to find the answers your company wants them read.

Content Marketing Creates Trust

B2B buyers are too smart to be fooled by online scams and untrustworthy business facades. They will do the necessary research to make sure a company is a legitimate resource. Creating insightful and informative content and then promoting it on relevant blogs and social media sites will strengthen your online reputation. A strong online presence and credible content will build trust with potential clients.

Content Marketing Attracts Followers

Powerful and compelling content will be shared and re-tweeted outside of your business’ current community. B2B marketers should use catchy headline and social media networks to expand your upon your existing audience. Experienced content marketers will ensure every article gets a positive and worthwhile reaction.

Content Marketing Prequalifies Leads

One of the greatest benefits to B2B marketers is the fact that content marketing naturally prequalifies leads. The articles that are posted and promoted will be relevant to your business’ services and products. Leads that show sincere interest in the content are more likely to follow through and make a purchase.

Successful Content Marketing Strategies

Creating informative and relevant information is critical, but it also must be effectively marketed. Successful content marketing strategies must include regular updates on blogs, social media networks, and the use of marketing automation software for lead nurturing campaigns.

Marketing automation software is also necessary for lead generation. It will capture and retain every lead that crosses paths with your website. Once they are captured, compelling and informative content will strengthen the relationship and improve the chances of conversion. That is why B2B marketers need to use content marketing.

The Art & Skill of Successful Content Creation