Tag Archive for: Social Posting

Lead Liaison

The Marketing Guru Covers: When to Post to Social Media

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Social MediaIf you want to be a social media mastermind, the first thing you have to master is when to post to social media. Otherwise, you won’t get the engagement that you need to succeed. Fortunately, you just need to follow some posting tips, and people will not only see your posts but also engage with them.

When to Post on Facebook

People tend to engage with Facebook when they don’t want to be at work. While people never really want to be at work, this feeling hits its peak on Thursday and Friday afternoons. With that in mind, save your best Facebook content for the end of the week.

You’ll get the most shares when you post to Facebook around 1 p.m. on Thursdays and Fridays. If you’re just looking for clicks, post content at 3 p.m. on Thursdays and Fridays.

Best Time to Post on Instagram

If you want to be successful on Instagram, you need to have your pictures ready to post at 2 a.m. and 5 p.m. The reason is very simple. These two time slots have lots of engaged users, but people don’t tend to post a lot of pictures. Because of that, if you a post picture at this time, there is a very good chance that your content will get noticed.

When to Post on Twitter

Twitter is typically used like an RSS feed, which means that people turn to it during commutes and downtimes. They also use it when there is a lull in the workday, such as the slow period after lunch.

You can take advantage of this by tweeting from 6 a.m. until 8 a.m. to reach the commuters, and then from 1 p.m. to 3 p.m. to take advantage of the slow period after lunch. Then, send out some tweets around 5 p.m. to reach people on their way home from work.

The Right Time to Post on LinkedIn

If you want to reach professionals, you need to do it on their schedule. Since LinkedIn is a professional network, you want to get people right when they’re leaving work. People are most likely to check in with LinkedIn as soon as they’re off the clock, so post right when the workday is over and wrap your posts up around 6 p.m.

Once you start posting on social networks at the right time, you’ll see your engagement rates jump through the roof. Make the process even easier by using marketing automation tools. That way, you won’t have to sit by your computer and hit “Send” each time the clock hits the right time.

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Lead Liaison

Scheduling Your Social Posts Makes All The Difference

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Scheduling Your Social Posts Makes All The DifferenceScheduling your social posts makes a ton of difference. In today’s landscape of digital communication, an active social media presence is essential for communicating with potential and existing customers. In order to create an active presence, however, your marketing team needs to be able to deliver quality social media content on a consistent schedule that is in line with everything else that is going on within your company. This can be difficult to do on the fly, and trying to do so can make it difficult for a marketing team to adhere to their overall strategy. In order to maximize the impact of your social media presence, you should consider scheduling your social media posts, and Lead Liaison’s social media automation tools make this a simple and straightforward process.

A Consistent Schedule Of Social Media Posts Yields Tangible Benefits

What kinds of benefits will you see after pursuing a social media post scheduling strategy? An active social media presence helps establish a connection with potential customers, and reassures your existing customers that your company is actively engaged with the services you provide. In addition, regular social media updates build an online presence by connecting not only with other users but also other businesses, giving your company a wider profile and making it visible to more potential customers. However, achieving these sorts of connections and a large presence takes time and continued engagement, all of which can be easily controlled by an automated posting schedule.

Lead Liaison provides tools that connect to all the major social media platforms, such as Twitter, LinkedIn and Facebook, and allows you to connect multiple accounts from each service. Our intuitive software lets you quickly decide on which platform every post your marketing department creates will be shown, helping you control the voice of each account while ensuring that crucial messages are delivered at the same time across all relevant social media services. In addition, our social media post queue, called the buffer, not only lets you post essentially on auto-pilot, but will let your team know when the buffer is low, helping you ensure an uninterrupted flow of social media activity.

Make Sure Your Team Remains Engaged

While posting on a consistent schedule on various social media platforms is an important part of an effective social media strategy, don’t think it’s the whole game. A crucial part of an engaging Twitter or Facebook account is the conversation that can occur between your customers. Make sure your team is making time to respond to activity on your various social media accounts, and make sure they stay aware of what is happening in your field and the world to make sure that automated posts don’t conflict with any important events or news.

By remembering these basic tenants of social media engagement and developing a coherent, automated schedule for social media postings, you’ll quickly see increased activity on social media and awareness from your customers and community. Remember to start scheduling your social posts! Visit Lead Liaison to find out more about how we can help engage your company on social media and the many other ways we can help automate your marketing capabilities.