Lead Liaison Brings Marketing Automation to Google Apps for Work and Google Chrome

Industry Innovator Puts Sophisticated Power Into the Hands of a Salesperson

Allen, TX (PRWEB) March 17, 2015 – Lead Liaison brings marketing automation to Google Apps for Work and Google Chrome. Sales emails just got a whole lot easier with Lead Liaison’s introduction of Send and Track™ for Google Chrome. Now, sales people have the power of sophisticated marketing automation at their fingertips, fully integrated with Google Apps for Work and Google Chrome.

Companies typically standardize their business software on Microsoft or Google. Lead Liaison sees more and more small to medium sized businesses using Google for email, calendar and document management. When companies use Microsoft, they typically send their email through the Microsoft Outlook email client. Lead Liaison’s Send and Track™ product has supported Microsoft Outlook for years, including 2007, 2010, 2013 and Office 365, in 32-bit and 64-bit versions. With the introduction of Send and Track™ for Google Chrome the companies sales efficiency software now covers the majority share of email clients used by professional sales people.

Companies like ToutApp and Yesware lack the ability to deeply integrate into powerful sales and marketing automation software, which Lead Liaison has been offering ever since the company’s game-changing software was introduced in 2013. With a deeper level of integration into Lead Liaison’s Revenue Generation Software® platform, sales people can now nurture and educate prospects on the fly, right from within the Google compose window. In additional to nurturing, sales people can insert top performing marketing content and templates into their 1:1 emails, making Lead Liaison a powerful solution for companies standardizing on Google’s platform. Sales people can also add prospects into lists, such as a newsletter or update lists with a few button clicks.

Lead Liaison’s VP of Customer Success, Alan Page, says:

“Google just got marketing automation! We’re pleased to surpass other marketing automation vendor’s capability to tie into Google Apps for Work. What we’re doing is unparalleled in the industry. Getting this solution to market has helped us continue our disruptive path as the highest value per dollar solution for marketing automation.”

The enhanced offering that now includes solutions for Google Chrome and Google Apps for Work gives Lead Liaison’s enterprise-grade marketing automation software a booster shot with more best-in-breed sales tools.

Lead Liaison is planning more enhancements in 2015 to its Microsoft Outlook integration to pair up with its integration with Microsoft Dynamics. Send and Track™ for Google Chrome will also be enhanced to include game-changing features such as browser-based notifications, advanced statistics and other powerful sales capabilities.