If you’re new to exhibiting and unfamiliar with the different lead retrieval solutions out on the market today, you might be tempted just to rent the system provided by the trade show instead of purchasing your own. While that may seem like the simplest and most convenient way to go, you might not realize how […]
Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. There are several methods of communication that you’ll probably consider using in your follow-up, but have you considered text messages? Text Message Marketing in Post-Show Follow-Up You want […]
Dallas, Texas – Ever since Lead Liaison launched their event lead capture solution, GoExhibit!™, in 2017, the company has been hyper-focused on helping businesses achieve greater success at marketing events like trade shows and conferences. They achieve this by offering the most flexible lead capture solution on the market, as well as a copious amount […]
So your trade show was a big success! You and your team had fun. The event helped you capture a lot of leads. Great! But your journey is just beginning. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. […]
They say that event planning is one of the most stressful jobs. B2B event planners, do you want to know a secret that might make your job slightly less stressful? Repeatable processes! We’re all about processes here. If you can outline the process for your various tasks, then you’ll greatly reduce the time and energy […]
How can you execute an event, spend the money, and not know what you got out of it? Let’s say you are the CEO, and someone comes to you asking for a budget for an event. You’ll likely want to know your previous event ROI so that you can make the right decision. Did you […]
Dallas, Texas – Lead Liaison, the powerhouse behind the event lead capture solution, GoExhibit!™, is set apart from competitors in the industry due to their extraordinary level of customer support. In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. Their Trade Show […]
Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. Will it be simple or complicated? How do I find out if I can connect my system? Am I asking the right questions? We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with […]
When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. No pressure, right?! Take the stress out of preparing for your next trade show by keeping track of responsibilities […]
Dallas, Texas – “Great work, team! We just closed a NEW DEAL!” Imagine your team receiving this instant notification the minute a new deal closes. Would this elicit feelings of excitement, motivation, and inspiration across the staff? Would it encourage a little friendly competition between salespeople? Would it trigger the appropriate team members to complete […]
