Lead Liaison

Lead Liaison Announces Commitment to GDPR

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Dallas, Texas – Lead Liaison, a leading marketing and sales automation solutions provider, announces their commitment to compliance with the General Data Protection Regulation (GDPR), which goes into effect on May 25, 2018.

The GDPR is an updated European regulation which replaces the 1995 EU Data Protection Directive (DPD). It enhances the protection of personal data of citizens in the European Union (EU) and increases the obligations on organizations who collect or process personal data. It applies to businesses inside of the EU, as well as businesses worldwide that deal with any residents of the EU.

As the May 2018 deadline approaches, Lead Liaison’s focus has been on proactive GDPR compliance efforts. They have enhanced their Privacy Policy and added more information on GDPR and how it applies to businesses across the world. Lead Liaison is also Privacy Shield certified under the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks. Read more about that here. They offer a Data Architecture, Privacy, and Security Policy, found on their Security and Scalability page which outlines compliance processes (i.e. encrypting data, etc.) to customers, and they have put mechanisms into place, like a “delete data” function, to satisfy data subject requests.

“We recognize that data can travel well beyond the borders of the EU,” says Jen Worsham, Director of Marketing. “We are committed to EU clients and making their data as secure as possible. We feel confident that data subjects will feel protected throughout their engagement with us, however we have put the resources and protocols in place to process and respond to disputes, if needed.”

Lead Liaison is also committed to helping customers address GDPR requirements for their own client base. They are proactively updating their software capabilities to include thirteen distinct features that help clients comply with regulations. Highlights include Privacy Settings, a Consent Log, a Consent Manager, and a Data Subject Request facility. Consolidated Privacy Settings will be included on every database record, which will help satisfy GDPR requirements by keeping information such as Do Not Email, Do Not Call, etc. A Consent Log will track all consent requests (to include Erasure, Rectification, Access, Portability, etc.) via Lead Liaison’s new Data Subject Request facility.

Gaining consent is a crucial aspect of GDPR. Having a proper consent management process, or even having one at all, could be enough to keep the target off a company’s back. Their new Consent Manager will help businesses initiate Consent Requests (such as for the purpose of analytics, marketing, or personalization) by region, with pre-configured GDPR regions readily available for use. Consent can be reviewed and changed by Data Subjects at any time after providing initial consent.

Lead Liaison is also introducing some web form enhancements. Since Lead Liaison’s technology can automatically recognize a website visitor coming from a country in the EU, businesses can selectively and automatically display opt-in features inline with their web form. In addition to that, Lead Liaison is working on a feature for Opt-In Tracking. For example, if a website visitor is identified as being from an EU country, Lead Liaison clients will be able to trigger a prompt to confirm consent to collect personal information for analytics purposes. These new features give Lead Liaison’s clients, known as the “Controllers” in GDPR speak, the opportunity to adjust their compliance level as they see fit.

A complete outline of what Lead Liaison is doing about GDPR can be found here. To learn more about Lead Liaison solutions, visit https://www.leadliaison.com/platform-overview/.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

Lead Liaison Makes Huge Leap in Sales Enablement with Rhythms™

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Dallas, Texas – Sales and marketing software provider, Lead Liaison, expands their Sales Enablement solution this week with the addition of Rhythms™. This announcement comes at the heels of their Sales Enablement release late last year, which provides businesses with a platform to streamline top-of-the-funnel outreach.

“Sales Enablement has been huge for our clients,” says Jen Worsham, Director of Client Relations. “It was the missing piece of the puzzle. Our clients loved our other solutions, but craved the same sort of support for sales. So, we introduced Sales Enablement and now Rhythms™. With those two powerhouse solutions combined, sales teams have full control and visibility over their engagement with Prospects.”

Sales Enablement works by linking a business email account with Lead Liaison’s platform. At that point, all 1:1 communication with a Prospect is tracked alongside marketing communication and engagement activity. Businesses now have more insight into how Prospects are interacting with their business. With the addition of Rhythms™, sales teams can organize and execute their prospecting plans much more efficiently.

Rhythms™ allow for automated prioritization of tasks using Lead Liaison’s Task Manager. Users can place Rhythms™ into folders to keep organized, and build a plan for each Rhythm™ which acts as a playbook for all outreach.

Other features include multi-variant testing, out-of-office detection, automated bounce handling, remove on reply, manual or automatic email options, and comprehensive personalization with templates to further humanize communication. Direct mail and handwritten letters are also part of Rhythms, making this the first sales automation solution to include offline marketing – ideal for sales representatives doing Account Based Marketing (ABM). Users can easily see activity and engagement across all steps of a Rhythm™, and can set goals to measure performance and hit personal milestones. When using Rhythms™, sales representatives will find they book more meetings, close more deals, and increase efficiency with prioritized activities.

Rhythms™ are fully-integrated with other Lead Liaison services, such as marketing automation, event lead management, a CRM, and more.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison

Lead Liaison Debuts Standalone Event Lead Capture and Management Solution

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Dallas, TX – This week, Lead Liaison announces a new event lead management solution powered by their event lead capture app, GoCapture!™. Previously, GoCapture!™ was only available as an add-on to the company’s robust marketing automation platform, Lead Management Automation (LMA)™. Now, the solution stands on its own, providing businesses with everything needed to manage leads before, during, and after any trade show or other marketing event. It also seamlessly integrates with their free CRM, called OneFocus™, and marketing automation platform, or any third-party CRM or automation supplier.

TOMRA Sorting Solutions was one of the first to make use of this standalone solution. “After reviewing multiple lead capture companies, TOMRA began working with Lead Liaison and tested GoCapture!™ at a number of U.S. and European trade shows,” says Kathleen Chance, Sales and Marketing Support Manager for TOMRA. “Lead Liaison has been amazing to work with. During these tests, Lead Liaison was available to assist and we were able to make a number of adjustments on the fly based on live feedback from our sales team on the trade show floor.”

GoCapture!™ allows users to customize forms, quickly capture pre-qualified leads onsite, and then immediately segment, tag, follow up, and nurture those leads without missing a beat. What makes Lead Liaison’s solution particularly unique, is that they do not restrict usage across all users, mobile devices, back office users and events. No other lead capture app in the market does this.

The sales and marketing solution provider wanted to offer this as a standalone solution because the company had the chance to offer a very unique business model. Today, there is nothing in the market that has the flexible license structure and unlimited usage options that Lead Liaison offers. Even companies that offer similar solutions have very restrictive business models when it comes to number of users, devices, and events.

“It was a natural extension to what we do. We saw a gap in the market and a overall need. No event lead capture solution has a native integration with marketing automation and CRM. Before our solution, companies would hack together forms and solutions from their marketing automation provider. Nothing was purpose-built for marketing events.” says Ryan Schefke, Customer Success Manager. “We wanted to be the first to market with this unique solution. Having a single platform to manage your event creates efficiency gains as one system manages all aspects of your workflow from point-of-capture to customer – with no limits.”

Information can be collected by scanning a badge, scanning a business card for transcription, auto-populating from a list, or having the lead fill out a form at a kiosk. The app works on iOS and Android smartphones and tablets.

Lead Liaison’s event lead management solution also hosts a powerful “back office,” through which the leads can be imported, synced, segmented, tagged with appropriate event information, enriched with social data, and placed into a nurture campaign.

To learn more about event lead management as a business strategy, visit https://www.leadliaison.com/event-lead-management-strategy/.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).