It’s almost always the case that sales could use more help from marketing to qualify leads. Marketing is glad to help; however, they’re up to their eye balls in work. Cranking out new content, preparing for the next big trade show, managing the company’s CRM, fine tuning the website and answering to other members of [...]
If you’re in marketing then you’ve probably had your organization press you for more leads at some point. It’s usually sales that places high demands on marketing to continually generate more leads – and it’s usually marketing that claims they pump new leads into the funnel all the time. These debates on and on, back [...]
The next series of posts you’ll see from Lead Liaison articulate various use cases for revenue generation software. Revenue generation software is unique in the marketplace as it ties together marketing automation, sales prospecting, lead generation and inbound marketing solutions together into a single platform. The elegance of these platforms is in the integration and [...]