Sparks are real-time events that trigger a series of actions. Sparks were designed in a modular way for ultimate flexibility. There are over a dozen out of the box Sparks that can be enabled. Below are some examples of possible actions to trigger off of a Spark.
- When someone clicks a link in an email > Send an alert to the Lead Owner and create a task in your CRM
- When someone visits your pricing page > Send the visitor an email
- When someone submits a web form > Send them more information and distribute the lead round robin to your sales team