Video Marketing
Video marketing allows companies to use video to better track and convert visitors. Videos can easily be embedded into email campaigns delivered with Lead Liaison. Use our analytics to understand which videos perform the best.
Track Video Activity With Heatmaps
Gain valuable insight into your buyer’s online behavior as they play or watch videos. When a Prospect hits the play button on your videos Lead Liaison will record this activity as a play in their Prospect Profile. When they watch more than 75% of the video, Lead Liaison will record this activity as a watch. A heatmap is created for the video that gives the sales person a visual representation of the Prospect’s viewing activity. Sales can see how much of the video someone watched and if they watched it multiple times.
Convert More Visitors
Optionally add a prompt to collect a visitor’s email address at any point in your video using Wistia for lead conversion. Lead Liaison’s powerful integration with Wistia helps you convert more anonymous visitors to known visitors. Once a visitor enters their email it’s associated with their profile. After the conversion, Lead Liaison scores the activity and records the conversion in the Prospect’s Profile and on your dashboard. Use email prompts in your high value videos to collect a visitor’s digital passport (their email).
Improve Lead Qualification
Using Lead Liaison’s automatic lead scoring capabilities all video events, plays, watches and conversions, can be scored – automatically. Scores can be adjusted based on a company’s scoring policies. Create custom scoring processes to uniquely score valuable content if standard, out-of-the-box scoring is insufficient.
Video Analytics
Identify which videos perform the best. Lead Liaison will record plays, watches and conversions across all your videos. View video analytics over various time periods. Unique plays, conversions, watches, unique watches and a number of other statistics are collected. Want to know which Prospects watched one of your videos? No problem, just click through to see who watched it then drill down into the Prospect’s Profile for heatmaps and other sales intelligence.
Send Video Emails
Adding videos to email campaigns used to be a real pain in the rear. Well, not anymore! Lead Liaison makes it super easy to add videos into your email campaigns. Create the video embed code then add it to your campaign using our rich HTML editor. A snapshot thumbnail image is instantly created and beautifully formatted in your email campaign. When the recipient clicks the email campaign we’ll track the event as well as their follow up online behavior as they traverse your company’s website.
